Analysis Of Latest Trends In International Spinning And Clothing Industry (8.8)

Spanish household consumption shoes Clothing reduced by 10.2%

According to the family budget survey conducted by the National Bureau of statistics of Spain (INE), the average household expenditure in Spain decreased by 3.4% over the previous year, or about 28 thousand and 152 euros. Clothes & Accessories And shoes, a reduction of 10.2%, total consumption of 1404 euros, compared with 2011, 160 euros.

In terms of area, the highest area of per capita consumption expenditure is Basque Country (13 thousand and 648 euros), followed by Madrid (13 thousand and 541 euros) and La La La (12 thousand and 484 euros) autonomous region; on the contrary, the lowest area of per capita consumption expenditure is Esther Lie Madura (8641 euros), Canary Islands (8732 euros) and Cass Tia Raman (9180 euros).

Sweden Spin Garment industry will enter Africa

Recently, with the rising wage costs in Asia, Sweden textile tailoring Begin to enter Africa.

Inger Ultvedt, head of the extension division of the Swedish Ministry of foreign trade, pointed out that in Africa, as long as the country is politically stable, there is potential for growth. In addition to relatively low wages, there is no jet lag in Africa and Europe. At present, sub Saharan Africa, Ethiopia, Kenya, Tanzania and South Africa's Cape of Good Hope region are all the key areas for the Swedish textile industry. Local cotton resources are abundant, labor costs and electricity prices are low and cost is the most favorable factor, among which Ethiopia is developing most rapidly. From 2006 to 2011, the turnover of Ethiopia's garment industry grew at a speed of 4 times. During the same period, the growth rate of textiles exported to Europe was about 500%.

At this stage, Swedish enterprises, including H&M and Kappahl, have begun to explore the road. Africa has a large population and the middle class has begun to increase. clothing The demand for clothing and the substantial increase in domestic demand will eventually stimulate the scale of local manufacturing industry.

Ultvedt said that to invest in the clothing industry in Africa is to choose a one-stop style or only to tailor tailoring and tailoring the back road, depending on the local labor proficiency and the integrity of the industrial chain. Fabric Production technology and dyeing and finishing technology.

Germany becomes Denmark's largest textile export market

Danish retail industry has been under heavy pressure for the past two years, but there has been a slight recovery in recent years. According to the latest statistics from Danish statistics, retail sales in summer are gratifying and optimistic about the autumn business. In this regard, experts say the Danish economy has exceeded expectations in the past few months, and consumer buying behavior has also started to become positive. Among them, Pandora, the clothing and jewellery enterprise, has adjusted the expectation for the future, and will open 175 new franchise stores, while the previous plan is only 150.

According to the latest data from the Danish business daily, Germany has become Denmark. textile industry Savior. At present, Danish textiles are mainly exported to Germany, Norway and the United Kingdom. Among them, Germany accounts for the largest proportion, compared with the same period last year, exports have increased by 9.3%, almost two times the total volume of exports to Norway and the United Kingdom.

　 Coca-Cola launches clothing products in Argentina

According to foreign media, Coca Cola Co announced in July 31, 2013 that it will launch Coca-Cola shoes and a series of clothing in Argentina, all products with Coca-Cola logo.

According to the Argentina business chronicle, Coca-Cola first launched 7 men's sports shoes and sandals this year, and then will launch Coca-Cola series clothing, including shirts, sportswear, jeans and T-shirts, all with Coca-Cola logo.

Like many multinational companies, the US Coca Cola Co has begun to implement product diversification strategy and compete in other fields. Reported that the world's largest beverage companies in Argentina market launched a series of clothing and Coca-Cola shoes are not local production.

If the first batch of Coca-Cola shoes can be listed on the market at the end of the year, the products will mainly involve men's and women's leisure. Gym shoes Fashion sandals and imitation leather suit shoes. If Coca-Cola shoes succeed in Argentina market, Coca Cola Co will make persistent efforts to launch Coca-Cola series clothing.

As early as 2007, Coca Cola Co tried to enter the garment industry in Argentina. At that time, he worked with Big Bloom to launch John L.Cook. Brand clothing And imitating the style of the 50s and 70s of last century, a number of retro T-shirts, sportswear, bags and accessories with Coca-Cola logo were listed.

　 Australia faces competition in international apparel retail brands

In recent years, international apparel retail giants such as ZARA, Topshop, H& M and Uniqlo have been crazily pursued by Australian consumers, which brings great competition pressure to Australian local fashion retailers. Some experts believe that some Australian fashion retailers are not strong enough to compete with these international brands.

In Australia, consumers prefer ZARA, H&M and other international brands. ZARA, a Spanish fashion retailer, announced profit figures last month, and ZARA earned a profit of 18 million Australian dollars in the 12 months ended January 2012. At present, ZARA has opened 8 branches in Australia, and its branch in Australia is expected to reach 20. In addition, Topshop and Gap opened 3 branches in Australia respectively. The pace of international retail giants entering Australia is accelerating. A report by Colliers International, a commercial real estate service company, shows that in the next 5 years, 28 international garment retailers will set up 235 new stores in Australia, and the total retail area is expected to be 220 thousand square meters.

Native Australia Latest fashion "The international apparel retail giant will penetrate the Australian fashion market in the next 5~10 years, and many Australian brands will be hit hard," said Dr. Cue, chief executive of retailer Clothing.

Michel Becker, a retail consultant at Baker Consulting, an Australian management consultant, said that local brands will respond to challenges from international giants by further reducing prices and increasing product categories.

However, Ogden Barnes, a retail researcher at Deakin University in Australia, said Australian local clothing brands should take the initiative to meet the challenges of the international giants through expanding their physical stores and virtual stores worldwide.