Y-3 "Super Hero" 2014-15 Autumn Winter Advertising Blockbuster Exposure

< p > < < a href= > //www.sjfzxm.com/news/index_c.asp > > Super Hero < /a > may be the last hope of the world.

"This is the message conveyed from the Y-3 new clothing series that is highly interesting, surreal and optimistic. The associated publicity materials are also a checkup for the" confrontation between justice and evil ".

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The "P", the two factions of the season, have become the story background of this season's fashion series, and a series of powerful eye-catching scenes have been forced through the full play of the fighting scenes between characters.

The war of "good and evil" was vividly displayed through 2014-15 autumn and winter advertising films.

They are slowly emerging from the smoke halo with the evil spirits, opening a hearty campaign for "Justice for All".

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< p > this season, Y-3 advertising draws inspiration from Japanese comics, extracts colorful and exaggerated ornamentation, and achieves bold and bold style of "a" href= "//www.sjfzxm.com/news/index_c.asp" > Y-3 < /a > 2014-15 autumn and winter series.

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< p > bright coloring elements are used from < a href= "//www.sjfzxm.com/news/index_c.asp > > dress > /a". At the same time, the elements in the comic style theme are adjusted halfway.

Linear video processing and the deduction of heroic roles run through the entire advertisement, so that our two opposite elements produce a dynamic feeling that can be broken at any time.

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< p > the entire advertising blockbuster is citing and extending the concept, making relevant print, video, shop display, additional materials and brand website design. All the designs will be released worldwide in September 2014.

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< p > "this series is a tribute to the fashion designers of the 60.

I hope to integrate the spirit of pursuing freedom and publicizing individuality.

At the same time, I am also thinking about what superheroes and their heroes are like.

The costumes of this season are designed for a vibrant and militant way of life, so I integrate the world and reality of superheroes.

"Yamamoto Teruji explains.

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