Clothing Enterprises Are Upgrading Their Brands In Order To Explore New Ways.

Clothing is often referred to as "walking art".

However, the development path of this art is not smooth sailing.

Experienced the rapid development of the rising period, also encountered stagnant industries in the cold winter, after the ups and downs, the soft cloth splicing industry, is still developing, continue to decorate people's life.

Facing increasingly fierce market competition,

Brands have been upgraded to explore new ways.

As an important force in Southern Fujian's women's clothing, Shi Meng, after a long period of market practice, resolutely overturned the product style, made bold reform of the brand and entered the fast fashion.

2015 is a year when Shi Meng fully opens up the strategy of brand promotion. In the future, Shi Meng will also pay more attention to the construction of brand culture and good reputation, and constantly optimize the terminal channel, so that this "walking art" can travel all over China and move towards the international arena.

The rise of "product storm" is a sign that poetry is becoming more and more firmly in the direction of fast fashion.

Famous fast fashion brands at home and abroad are known as "fast, ruthless and accurate". Their fast speed, ultra high frequency product updates, always follow the trend of fashion, so that the fashionable pursuer is scramble for it and get together to buy it.

In order to fully integrate the international fast fashion, Shi Meng's women's clothing is full of firepower and devoted to the design and development of products.

In the 2016 summer new products

Up,

The styles, tailoring, fabrics and other aspects of the new products are quite different from those of the past.

As Wei Mingsen, general manager of Shi Meng, said in an interview before, "making clothes must keep pace with the times". The pformation of Shi Meng's products can be attributed to the change of consumers' personality requirements, which is the best choice to comply with the market and consumers.

Throughout the market, the market competition for women's clothing will only become increasingly fierce. Shi Meng takes fashion as a brand label. With the product of high value ground and with the unique market expansion way of poetry, it will surely become more and more stable on the basis of fast fashion, and will continue to lead the Southern Fujian women's wear market.

It is understood that there are more than 1000 SKU in this season, which is 4 times wider than before.

In the stressed version of women's clothing products, Shi Meng adopted higher value fabrics and cutting, and set up strict production standards and operation procedures to speed up the delivery of goods and speed of circulation, so that Zhou Zhou had new styles and fashionable money.

High value products, fast product update speed, fashionable fashion style design, and the price of earth gas, make poetry sprouting step in line with international fashion, and go steadily on the fast fashion road.