How Does Liu Ruifang, The Underwear Terminal Operator, Do The Only Thing?

I have always believed that every successful person must have something unique that no one else can do. Just like Liu Ruifang's "domineering" let me be frightened at the first sight of her. Perhaps, as she herself has said, many people do not know her to see her, they will think that this person is very difficult to approach.

But in the process of chatting with Liu elder sister, she will feel more and more close to her. Just like a big sister sitting in front of you, chatting with you and gossiping about your family.

However, Liu Jie's career "Queen fan" did not decline accordingly.

Liu Jie currently has four shopping malls, four street stores, and another health club. It is no exaggeration to say that in Xingtai, Hebei, as long as we mention buying brand underwear, we will basically think of "Liu Jie".

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For many lingerie terminals, "experience" is nothing more than introducing customers to a try on fitting room, but Liu Jie believes that the real "experience" is to let customers feel their products for a long time in their life. She often puts the products that are about to change season to the needs of women around the shop at a super low price or a complimentary way.

In many people's eyes, who is going to do this kind of "losing" business at a loss? And Liu Jie feels that it is necessary for these women friends to feel the irresistible nature of the product. In her words, "let them never want to wear another bra after experiencing it".

At present, Liu Jie's team, the least qualified personnel, has 3 years of underwear experience. In order to better motivate you to do this underwear business, Liu Jie is responsible for the end of the employee's share or store manager's stock based on the personnel structure of each store.

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Because of the gradual expansion of his career, Liu Jie gradually felt confused and worried that he had no ability to lead the team and create more value for the team members. After thinking about it, Liu Jie decided to hire a special management manager from the management company.

But because the manager has long been different from everyone's thinking, values and pursuits are different from everyone else, which leads to the establishment of "manager position", which becomes an obstacle to everyone's progress.

This made Liu Jie realize the importance of learning to improve himself.

After studying the related management courses and promotion courses, Liu Jie began to implement flat management of employee stock participation or division, and promoted through the PK system. Every week, shops will hold a summary sharing meeting, so that employees can really have the opportunity to sum up their harvest and share them with each other, learn from each other and make progress together.

Last year, Liu Jie's family

Shopping mall planned a "double 11" activity, and Liu Jie dared not invite any member to the store, because many female workers in a shopping mall were familiar with the effect and quality assurance of her body. But because of the high price at the usual time, they did not dare to try it easily. Finally, they waited for a rare discount opportunity and rushed to Liu Jie's store.

Nowadays more and more women suffer from breast diseases, and even a lot of people lose their breast milk. This makes sister Liu realize that the future is more than just selling underwear market, and the demand for "big health" is becoming more and more popular.

After realizing this, she set up her health club in June last year. All the members of the store were clubbed to the clubhouse, and the professional nursing teachers kept them free of charge.

Liu Jie's health club organizes a health Salon every month. Everyone can exchange their feelings at the salon meeting, and more experts and teachers explain the course of breast health care, so that we can truly establish breast health awareness and learn the breast health care method.

Liu Jie also established a WeChat group in private. People often promote feelings through giving red packets and chatting in it. At such a time, WeChat group is always cheerful and lively.

The clubhouse is open to the public, and even if it is not a member of the store, it can also do beauty and maintenance at the club. Customers can enjoy discount sale at Liu Jie's underwear store through the club's beauty card.

In this way, mutual complementarity is achieved, which provides both the source protection for the club and the entry rate for the lingerie shop.

In addition to health care, many people dare to think and dare not do things, they can satisfy their deepest desire.

Liu Jie specially prepared a "static micro film" filming for a member who paid a certain amount of money, because there were few photo studios in Xingtai to carry out such a project. Many members took more interest in the photo album shooting process, and even many members were able to get a full set of pictures and repaid hundreds of thousands of members.