The Development Trend Of Children'S Wear Industry And The Characteristics Of Customers In This Industry At Present.

The number cloud launched the 2015.

Industry data analysis report, including the major categories of the electricity supplier industry.

Launched the 2015 electricity supplier industry data analysis report -

This article aims to help understand the current development trend of children's wear industry and the characteristics of the industry's needs and customers.

Maternal and child industry category sales growth

The products of pregnant women became popular in the first half of 2014, followed by baby products. In 2015, baby toys were active for some time. At present, the growth rates of these three categories have dropped, but baby children have been falling.

It has maintained relatively high growth and is leading the way.

Children's clothing sales trend in 2013-2015 years

From the sales volume (total sales) curve of active customers, 2013-2015 sales showed an upward trend, and sales increased rapidly in 2015.

During the 2013-2015 period, sales of new customers increased rapidly, and sales of old customers increased slowly.

Children's clothing 2013-2015 years mobile terminal, PC end paction scale

The scale of children's clothing mobile terminals has increased rapidly. In 2015, mobile pactions accounted for more than 83% of the total turnover of children's clothing category.

2015 Taobao children's clothing keyword attention index TOP10

In 2015, the top 10 key words of Taobao children's wear index were girls' sweaters, children's wear boys, children's wear, Barbara, children's sweaters, boys' coats, boys' sweaters, girls' bottoming shirts, Barbara boys and Barbara girls.

Regional distribution of children's clothing shops

Children's wear shops are more concentrated in the economically developed coastal areas, and gradually to inland areas, which occupy Top of the provinces in Zhejiang, Guangdong, Shanghai, Jiangsu and Fujian provinces.

Regional characteristics of children's clothing consumption crowd

The mother and baby industry consumers are mainly distributed in the eastern region, especially in Southern China and East China, and the central and western regions are relatively low.

The consumption of children's clothing is mainly concentrated in the southeastern coastal provinces and some inland provinces.

Demographic characteristics of children's wear -- gender

The mother and baby industry is dominated by women, and the proportion of women is still increasing. Children's clothing category refers to "baby clothing". The highest proportion of women is baby clothing and maternity products.

Characteristics of children's clothing consumption age

People aged 23-35 are the main consumers of baby clothes.