Clothing Store Door Design Key Points Need To Pay Attention To What Gate Design?

What is the first thing that attracts you when you pass a shop on the street? I think it should be the door of the shop. A creative door design can attract customers into the shop. What should we pay attention to when designing the shop door? What are the main points of the design of clothing stores? Let's take a look together today.

The main points of shop door design are all decorative designs in front of and around the shop. For example, billboards, neon lights, light boxes, electronic flash advertisements, posters, leaflet ads, live advertisements, shop signs, facade decorations, window layout and outdoor lighting are all outdoor decorations.

If a store wants to achieve good economic benefits, consumers must first enter the store. In addition to advertising and traditional prestige, consumers begin to understand the appearance of an unknown store. The general psychological reaction of people to things is that an outdoor decoration elegant and luxurious shop, the sale of goods must also be of high quality; while the decoration or flat and obsolete appearance, the goods sold must be interlaced and the quality is difficult to guarantee. Too luxurious or simple decoration, with uncoordinated arrangement, itself is a man-made barrier to consumers.

Door design includes design, entrance and exit design, signboard design, window design and exterior lighting design.

　 Shop door design points 1, appearance design

Appearance is the overall feeling of the shop, sometimes it reflects the grade of the shop, and also reflects the personality of the shop. From the overall style, it can be divided into modern style and traditional style. The appearance of modern style gives people the spirit of the times and modern psychological feelings. Most stores use modern style, which is stimulating for most of the consumers with strong sense of the times. If the shops are in the business district, the nearby shopping malls are generally modern and harmonious. In today's developing society, the modern style shop gives people a fresh feeling, which makes it harmonious and harmonious with the modern high-speed running society, and also embodies the fashion trend. The appearance of a traditional national style gives people a sense of simplicity and a rich sense of tradition. Many hundred years old stores have become traditional brands that affect Chinese and foreign products. Their appearance and decoration have been fixed in the minds of consumers. Therefore, their traditional appearance style can attract customers more. If the clothing store operates a national costume or antique dress, such as cheongsam, it can adopt the traditional style. Or the clothing store opens in a commercial street full of simple colors, and it can also adopt the traditional style consistent with the overall style.

　 　 Key points of shop door design 2, signboard design

The design and installation of signboards must be novel, striking and concise. They are both beautiful and generous, and can attract customers' attention. Because the shop sign itself is a specific advertisement, to make the customers or pedestrians see clearly in a far distance or more angles, the night should be more eye-catching, not only to attract attention, but also to integrate with store design and give people a perfect appearance. The choice of material can be varied, but the outdoor factors and durability should be considered when using materials.

　 　 Key points of shop door design 3. Entrance and exit design

When designing outlets, we must consider the business area, passenger flow, geographical location, commodity characteristics, safety management, climate and other factors. If the design is unreasonable, it will lead to crowded crowds or goods will not be exported to customers, thus affecting sales. In the customer passageway set up by shops, the entrance and exit is the power pump to drive consumption flow. A good entry and exit design should enable consumers to browse the entire field from the entrance to the outlet reasonably without leaving dead ends.

　　 Key points of shop door design 4, window design

The shop window is not only a part of the overall decoration of the facade, but also the first exhibition hall of the shop. It is mainly based on the merchandise sold by our shop, and it is a comprehensive advertising art form for commercial presentation and merchandise promotion, which is skillfully set up with scenery and props, with the background decoration as the foil, and with the appropriate lighting, color and text description. Before entering the store, consumers have to browse the window consciously or unconsciously. Therefore, the design and publicity of the window has an important influence on consumers' purchase mood. The design of the window should first highlight the characteristics of the merchandise, and at the same time, make the window layout and merchandise presentation conform to the general psychological behavior of consumers, that is, let the consumers have a sense of beauty and comfort after seeing them, and have a good impression and desire for the products. Good window display can play a role in introducing commodities, guiding consumption and promoting sales, and can also become an excellent art for attracting pedestrians in front of shops.

The above is the main points of Xiaobian's shop door design. After reading, do you have a little inspiration for the design of the shop door? If you want to build a good business, the door design can not be careless!