Sports Brand Full Circle Of Friends Selling? Senior Micro Dealer Gave 10 Secrets To Carrying Goods.

Since February, many sports brand employees have launched advertisements in their circle of friends.

"Scan the code for the small code, then remember to catch the order and return it to me!" A sports brand employee sends his company's running shoes in a circle of friends. He will draw a sum from each of the orders he sells. But he intends to divide all the friends who have returned to the order.

The epidemic has not yet passed, and "increasing revenue and reducing expenditure" has become a real problem that all Chinese enterprises have to face. In the retail industry, many companies have adopted the strategy of "full sales", that is, mobilizing all employees to use their own friends circle, social media and other private regional traffic channels to sell the company's products.

As part of the retail industry, many domestic sports brands started the "full sales" mode as early as February. "However, 'a strong twist is not sweet,'" a domestic sports brand employee told lazy bear sports. "Many colleagues did not go through the training of friends circle sales. The sale of friends circle is just a form, even if the company set a KPI, it is also very difficult to achieve."

And lazy bear sports also observed that in the first half of February, the frequency of the selling of domestic sports brand employees in the circle of friends ushered in a short peak, while in the middle of 2 months, the frequency of the selling of friends circles dropped significantly.

Although "full sales" is only a very important tool for enterprises in this special period, it may not become a long-term behavior of enterprises. But how to make better use of the private flow of employees in limited time and energy for sale is also a practical problem that needs to be considered.

On this issue, lazy bear sports has interviewed 5 professional micro businesses who have been employed in sports goods retail for more than 3 years to see the 10 "quick entry guide" for sports brand employees.

　　 Group the guests

Before deciding to do micro business, you need to make a general grouping of all your WeChat friends. Group your potential customers according to rough classification principles. The way of grouping is not static. It can be grouped according to sex, region, general income level and so on, so that it can facilitate the friends circle to sell to customers who may consume in the future.

Those friends who you think are not part of the sportswear consumer, please set the photo "invisible to them" when selling goods, and do not disturb them.

　　 Choose the right thing to sell.

When advertising, many micro sellers often fall into a misunderstanding: what the brand official should push is what I should give. In fact, micro businesses do not have to follow the brand's promotion rhythm, but mainly consider the three elements of products: facial value, function and price. Many examples show that if one of these three elements reaches a high level, the other two will not be important.

One experience is that the products you sell are either very attractive, especially excellent, or very cheap. Often these three elements do not have a prominent product and will not sell well.

As for what color sells well, experience tells me: black and white ash is always good to sell; the color with low saturation is better than the color with high saturation; pure color is better than hitting color.

　　 Don't just send product maps.

A dress, a pair of trousers or a pair of shoes can only maximize their value if they match well. As a seller, if you can provide your guests with excellent examples, it will help transform sales.

Remember, please do not use the official white background pure product map when advertising in the circle of friends. You will find that many guests are asking for "this dress on this person" by wearing pictures on social platforms like Xiao Hong book and Instagram. Therefore, in reverse thinking, we should try to find some pictures of people who wear real examples when they publish advertisements, and then match with a few official products. This effect is definitely better than the product map of the same supplier.

Remember every guest who consulted you.

There may be many friends who come to consult you after seeing the advertisement you sent, but this product may not satisfy them for a variety of reasons, so that there is no final consumption. Don't lose heart. Please try to understand his / her needs as much as possible, and remark your needs after the guest's WeChat name. Next time you have a product that meets your needs, if you take the initiative to sell it, the result will be unexpected.

Every time you finish a transaction, remember the drying list.

In the early stage of the micro business circle, every transaction you make will become an endorsement of your personal reputation. But your personal reputation needs to be known to your friends. Therefore, it is suggested that after the transaction, all the chat rooms of customers should be shot by the chat interface (the guest's name, head image, transfer amount and other privacy information are coded), and then with the product graph purchased by the guest, a circle of friends will be issued.

Consumers are always inclined to shop for more people, and the more cold shops are, the less likely they are to attract customers.

　　 Try to find buyers' show

As a result, a good buyer shows you 10 times in the circle of friends. Please try your best to let every guest you buy here return to the buyer's show. If the guest has a good reputation in the text, please take a picture of the buyer and send a friend circle together. Remember, the beauty show's buyers can't be too many times. They are your best advertisements.

　 The first time to feedback the express number.

I have to admit that express delivery is something that can bring happiness to people. From the express delivery, to every update of logistics, to the final collection, each link will give people different expectations. If you can deliver the express number to the guests at the first time after delivery, they will be more interested in your shop.

　 Advertising at the right time

During the day, most people look at the mobile phone brush circle for several peak periods. They are: just wake up in the morning (7-9 points), finish at noon (13-14 o'clock), before the afternoon before work (16-18 o'clock), and before going to bed at night (10-12 o'clock). Is it appropriate to advertise in these four periods? And be not so.

According to experience, the amount of turnover before going to bed at night is relatively large, and that is the time after work in the afternoon. Of course, this time period is not strictly applicable to everyone, for reference only.

　　 Not just for sale.

If you sell ads every day just like a screen, you will soon be blacklisted or blocked by your friends. If you want to live in the circle of friends of your guests, you must provide them with value beyond selling.

This value may come from the evaluation of a pair of shoes, possibly from a star of a garment, or even a picture teaching at home during the epidemic. These contents can actually be transported from various sources to your circle of friends, so as to help the guests grow grass or solve some small needs.

　　 Share your life

No one wants to do business with a person who has only eyes on business. Although you are a little businessman, you have the same life as a normal person. When you go out to play, you can send some scenery photos in your circle of friends. When you meet interesting passages, you can share your friends circle. When you play the glory of the king, kill five, please send them out.

You need to let your guests know that the people who do business with them are living flesh and blood, rather than a screen machine that will only sell.

* Note: as the sample of respondents is limited, the above recommendations are based on their personal experience in the field and are for reference only.

However, 2 of the 5 professional micro dealers interviewed showed a little vigilance against the "full sales" strategy of sports brands.

"Every good micro trader has his own core selling method, and I can't say it all," he said. Micro business A is right about lazy bear sports.

"Now our main channel is brand dealer stores, Oteri J, discount stores and other places, and brand direct channel is still inflow into the river." Micro business B said, "but in the future, if brands and distributors themselves do micro business, there may be some competition."

From the perspective of brand side, "full sales" may also bring some negative effects. It is difficult to fulfill the sales task on the one hand, but on the other hand, it may have an impact on the efficiency of its own work, or will outweigh the gains.

Therefore, when we implement the strategy of "full staff sales", we need to consider carefully the balance point. However, after the end of the epidemic, whether the sports brand will integrate their respective micro business "subordinate forces" to participate in the market competition is still worth looking forward to.