Yueju, A Popular Brand Of Shoes And Clothing, Only Received 10 Rental Centers Last Year By 3 Billion 100 Million.

The Limited by Share Ltd of the joy city holding group recently released its annual report in 2019. During the reporting period, the company achieved operating income of 33 billion 787 million yuan, an increase of 52% over the same period last year, a net profit of 3 billion 705 million yuan, an increase of 4% over the same period last year, a net profit of 3 billion 705 million yuan attributable to shareholders of listed companies, an increase of 15% over the same period last year, and a basic earnings per share of 0.61 yuan, compared with the previous year. The same period increased by 15%; the weighted average return on net assets was 14.69%, an increase of 0.72 percentage points over the previous year, and all indicators increased significantly over the same period last year.

During the reporting period, Yuecheng completed the full caliber contract amount (including equity items) 71 billion 82 million yuan (trader caliber of 61 billion 854 million yuan), investment property and related services to achieve revenue of 5 billion 144 million yuan, an increase of 17.43% over the same period last year (after adjustment).

During the reporting period, the main business of joy city includes commercial housing sales and first level land development, investment property and related services, hotel operations, property management and other management. The total revenue of main business is 33 billion 787 million yuan, among which:

Residential projects (including equity projects) achieve settlement area of 965 thousand and 900 square meters, settlement income of 28 billion 278 million yuan, sales of commercial housing and first class land development business income increased year-on-year, mainly due to the company's settlement income conditions this year, commercial housing resources increased year by year.

Investment property and related services revenue increased by 5 billion 144 million yuan, an increase of 17.43% over the same period. This is mainly due to the improvement of the operation efficiency of the holding projects this year, and the increase of the rental unit price.

The operating income of the hotel was 842 million yuan, an increase of 14.87% compared with the same period last year. Property and other management Revenue: Yuecheng city property and other management income this year was 692 million yuan, an increase of 40.77% over the same period. The main property management area increased this year and the corresponding income increased.

At the end of the reporting period, Joy City held 10 shopping mall and 1 auspicious cloud town projects (excluding management output items), which are located in 8 cities such as Beijing, Shanghai, Tianjin, Shenyang, Chengdu, Hangzhou, Yantai and Xi'an. The total area of shopping centers is 860 thousand square meters, the average annual occupancy rate is 97%, and the annual rental income is 3 billion 180 million yuan. The city also operates the Tianjin peace joy city project and the Kunming Joy City project through the management output mode.

At the same time, Joy City aims to enhance its business operation capability and expand the scope and scale of business management. In addition to the 13 shopping centers (including management output items), 5 office buildings, and several industrial and real estate projects that have been opened, there are 12 shopping center projects under construction in 2019, covering most of the second tier core cities in China.

In 2019, through the fine operation, Yueheng city continuously built up the differentiation competitive ability of shopping centers, and the sales and passenger flow indexes increased significantly. In September 7th, the company launched its eighth Carnival Carnival, which was broken by 236 million yuan per day and increased by 19.8% year-on-year. A total of 234 brand merchants became the national sales champion of the day, and 771 brand merchants joined the same day. The whole province / city is crowning the top, membership consumption accounts for over 50%, and youth consumption accounts for 76%.

On the basis of consolidating and enhancing the brand influence of Joy City, we will focus on the quality of the middle class, locate the regional fashion life center, and further promote the product line of "great joy spring wind" in Beijing and Suzhou, so as to ensure the high quality presentation. In the great Yue spring breeze, we focus on the quality of the middle class and locate the regional fashion life center. With the opening of the second product lines, the joy city brand is more diversified, and the two product lines will jointly promote the rapid upgrading of the brand value and scale. At the same time, the company is actively promoting the acquisition and management of the stock business, and in Changsha, Nanjing, Guangzhou, Chengdu, Chongqing and other places to further promote the target project.

In 2020, in the shopping center format, the first big joy spring breeze project will be officially landed. The company will build its own IP management system with the characteristics of the spring breeze, enhance the sense of product experience, and ensure the bright appearance of the second product line.

In 2020, the city will continue to carry out heavy and heavy projects simultaneously, vigorously develop management output and acquisition projects, and strive to acquire more than 2 pleasure cities through joint venture development, Joy City City M & amp; a transformation fund, and management output.

Chen Zhixu, a securities analyst at the Great Wall, said that the total rental area of the joy city holding company rose steadily, taking into account that the planned commercial real estate projects will be completed in the next 2-5 years. The total rental area of the company will continue to improve in the future. In terms of rental rates, the average rental rate of the 7 long term pleasure cities has remained high since 2015. Benefiting from the increase of the total rental area and the stable rental rate, the rental income of Yuecheng city increased steadily. In the first half of 2019, the rental income of Yuecheng city was 1 billion 868 million yuan, an increase of 27.6% over the same period last year, and the average rent of the project has been steadily increasing since 2013. Among them, Xidan Yuecheng city currently has a rent of 1273 yuan per square meter, far exceeding other items.

The main target group of the joy city complex is the 18-35 year old new middle class. In order to better cater for the consumption demand of contemporary young people, joy city actively explores "experiential consumption", combining the trend culture with the traditional business mode to create user stickiness. The problem plays a drainage role for young consumer groups, and continues to attract people's interest in the joy city. Apart from the theme blocks, the Joy City pays attention to the cooperation with the current trend IP, and continuously takes the main IP activity as the passenger flow introduction channel, and the topic marketing effect is remarkable.

Yuan Hao, a researcher at Huachang securities, believes that the three advantages of Joy City create the ability to operate in commercial operation. First, the core assets of card locations, and the excellent radiant power of passengers. The joy city project is basically located in the second tier core location and the whole city. The daily average passenger flow of the mature project is 6.5-7 million, leading in the industry. Two, the rent growth is steady, the core driving force comes from the promotion of purchasing power and the expansion of the area; the three is the strong investment and operation power, the deep membership economy, the big data system icing on the cake, and the 343 investment brand classification mechanism to ensure the standardized reproduction of joy city. The experience economy of the +IP exhibition in creative blocks delineates passenger flow and consumption, deeply ploughs member potential, stimulates consumption frequency, and supports the fine operation of big data system.

Yuan Hao said that at present, the number of members of the national Joy City has accumulated more than 3 million 500 thousand people. The company persists in deepening the membership economy, and promotes the growth of merchant sales through the high-frequency consumption of members, so as to increase the rate of return. Take the happy city's own IP "big Yue crazy rush Festival" as an example, in April 21, 2018, the nine cities linkage achieved sales of 156 million yuan per day, and the bag rate reached 74%, of which the membership consumption was Up to 76 million 950 thousand yuan, accounting for 49%; during the activity, 1.6 members were added. Among them, Chaoyang Joy City member sales exceeded 14 million yuan, Yantai Joy City member consumption accounted for a breakthrough of 77.4%.

In addition, thanks to many years of excellent operational experience and loyal consumers, Joy City is also in the forefront of the industry in the field of big data collection. Joy city uses data to give consumers "portraits", including gender, work, income, visiting frequency, shopping preferences, and so on, forming an experience platform to accumulate interactive information. This information is then organized into customer labels and applied to precision marketing activities.

At present, Joy City is actively expanding its business layout and expanding its business layout. In the next three years, 6 shopping centers will be opened. The total construction area is estimated to be 2 million 890 thousand square meters, and the shopping center's total area will be about 930 thousand square meters. There are 4 shopping centers in the grand Yuet spring shopping mall. The total building area and shopping center are 1 million 40 thousand square meters and 520 thousand square meters respectively.