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Dancing With Wolves: Take Advantage Of Jqfbpj 2022 A / W Exhibition To Explore The Chinese Market

2022/3/26 1:35:00 0

　　 From March 16 to 17, 2022, the J ∞ quality factory brand project 2022 (hereinafter referred to as jqfbpj 2022 A / W) was held in hall 6, second floor, Hyatt Jiaxuan Hotel, Tianshan Plaza, Changning District, Shanghai. Representatives of famous buyers and clothing enterprises / brands in Shanghai were invited to the scene The excellent quality and ingenuity of 11 old Japanese textile enterprises, including meriyasu, TSI sewing mize factory, Takahashi knitting, No.1 knitting marketing, marucho, fashion Baishi Co., Ltd., santei, Miyata wool industry, marucho knitting and Hiroshima China Textile Co., Ltd., which have obtained the certification of "J quality certification enterprise" of pure domestic display system.

　　 J ∞ quality factory brand project is a newly established and launched project of Japan clothing fashion industry association (hereinafter referred to as jafic). It aims to create high-quality goods with the production site as the center, starting from the identity of the manufacturer, to further inherit and carry forward the craftsmanship spirit of Japanese craftsmen, and to contribute to the development of Japanese textile industry. In recent years, affected by the epidemic situation and other different reasons, the overall order volume of Japanese textile production factories has been reduced, and the scale of factories is also gradually shrinking. In order to promote the enterprise's advancement and industrial development, jqfbpj 2022 A / W's strong support in Japan's national Ministry of economy, industry and industry and other government agencies is located in Shanghai. It is precisely with the window of China's fashion capital that jqfbpj 2022 A / W hopes to push the good technology, fabrics and outstanding craftsmanship spirit of Japan's old clothing factories to Chinese market, Asian market and even European market.

　　 With the acceleration of the global process and the rapid transformation and upgrading of China's textile and garment industry, in the early years, Japanese brands were sold directly in Chinese department stores / shopping malls, or the cooperation mode of Japanese brands using China as a clothing production base has reversed. More and more Japanese high-quality garment manufacturers are willing to use them for Chinese clothing brands, Provide ODM and OEM services for China's medium and high-end clothing brands. In addition, many high-end Japanese manufacturers have begun to focus on creating their own brands to seek new development. With the help of jqfbpj 2022 A / W platform, many high-end Japanese manufacturers show their ingenuity, high-quality fabrics and excellent design to Chinese buyers. No matter whether they provide products or services for brands or reach cooperation with collection stores, it is undoubtedly a fast channel for new brands to open up the situation and win the market.

　　 In addition, under the influence of the epidemic situation, how to open up new sales channels and make Japanese textile and clothing products direct to consumers with more advanced online sales methods has also become the focus of this exhibition. Although many Japanese clothing brands have already expressed their intention to do online sales and open online stores in China, many problems still need to be solved in practice.

　　 "There is no doubt that the overall sales direction from physical stores to online direction is a major trend in our promotion of the development of Japan's textile and clothing industry in the future." At the exhibition site, the person in charge of Shanghai enwade Fashion Co., Ltd. said.

　　 Sakurai, senior manager of Japan Fashion Industry Association, also interviewed on-site, He introduced to us what he learned: "Nowadays, consumers are more and more inclined to choose products that are in line with their own lifestyle and values. They also pay more attention to the sense of communication and promotion brought about by the use of commodities than simply owning a commodity. The quality and details of Japanese clothing made in accordance with the Japanese ingenuity spirit have been praised and respected by the Chinese people living in Japan It is more and more common for Japanese products to be sold to Chinese consumers by purchasing agents. In addition to small-scale purchasing agents, medium-sized or large-scale trading companies have also begun to sell Japanese products to China. When jqfbpj was held in Tokyo, such trading companies visited and finally reached cooperation intention with exhibitors. We are very confident that the Japanese enterprises which regard every product as a handicraft can be loved and trusted by more people. "

　　 While Nakata Yau, chief designer of jqfbpj project and creative director of postelegant brand, introduced the brand's sex free proposition and comfortable tonality, The Japanese textile and garment enterprises on the spot also gave a super high evaluation: "I have worked in Paris and other places with a high level of clothing. Even compared with their factories, the sewing level and technical level of Japanese factories are very high. They can stand in the first-class position in the world. The products produced by Japanese factories are also worth promoting and selling to the whole world."

　　 It is worth noting that enterprises certified by J ∞ quality certification system need to meet three standards. First, 100% made in Japan, that is, all processes from weaving, yarn, dyeing, sewing to planning and sales are from Japan; Second, it has technology and aesthetic feeling, features details and care based on Japanese aesthetics, and attaches importance to the internal concept and story of products; Third, to ensure safety and quality, all manufacturers and production links are open and transparent. In order to better display the advantages of Japan's textile and garment industry, the 11 participating Japanese enterprises brought by jqfbpj 2022 A / W must have j ∞ quality certification, and also meet the requirements of product category comprehensiveness and strong industrial linkage. There are not only knitting / woven fabric enterprises, processing and manufacturing enterprises, printing and dyeing enterprises, but also jacket, pants, dresses, sweaters, etc Sportswear and other categories, can meet the different needs of customers, in terms of the degree of cooperation is also very high, can provide products and services with high efficiency and high quality on schedule.

　　 For example, meriyasu in dahonei adopts the unique technology of bias forming and knitting, which can reduce the cutting loss to the limit and make something beneficial to the earth. And reduce, increase, re weave, left and right non object patterns, compared with ordinary products, the design atmosphere is stronger, more rare and high added value. First knitting marketing uses ff30g knitted products made by German Scheler company's editing machine, which is unique in Japan. The knitted fabric has excellent thermal insulation and elasticity, and the touch is comfortable and gentle. The original denim of China Textile Co., Ltd. combines traditional embroidered fabric and denim, and gives the product straightness and comfort with excellent tension and soft weight.

　　 "Although many consumers' understanding of a ready-made garment is limited to the appearance of the garment, non professionals can't see the advantages and disadvantages of a garment in terms of fabric making and sewing process. But when you wear it on your upper body, you will find that it is the heart of these details that determines the quality of your wearing experience. I have been engaged in the clothing industry for more than 40 years, and I can feel more about these exhibitions The level of Japanese clothing factories is high and the technology is exquisite. " Finally, Mr. Sanyo, senior manager of Japan Fashion Industry Association, stressed that, "Through the on-site display of ready-made clothes, you can also see that these factories have overcome some technical difficulties. I believe that this will give more surprises to Chinese clothing brands and Chinese consumers, and let them feel the enthusiasm of Japanese factories for quality and the diligence of craftsmanship, so as to find more opportunities for cooperation. This is the significance of our holding this exhibition. ”