Taipingniao Super No. 1 Store Opens, Nanjing East Road Opens A New Chapter In Fashion Retail

On February 24, 2025, Nanjing East Road in Shanghai ushered in a heavyweight fashion event - Taipingbird's first super No. 1 store in the world officially opened. This new fashion landmark, located in the core area of "China's First Commercial Street", carries the multi-dimensional upgrading of the brand with more than 1000 square meters of double-layer space. It not only conveys the new idea of "enjoying quality and fashion" to consumers, but also shows the strategic determination of the brand to layout the fashion highlands of the first tier cities in depth and radiate the brand concept across the country.

Multi dimensional upgrading of brand image, seizing important places and expanding against the trend

Since the brand launched the strategic upgrade in 2024, Taipingbird has precisely anchored the aggressive rising middle class and continued to promote the innovation of offline retail experience. Build a new super store matrix in the landmark business districts of Ningbo, Wuhan, Changchun, Hangzhou, Shenzhen, Chongqing and other core cities. With the concept of "future gathering", combined with light and shadow art and open space planning, create a transparent and flexible shopping experience, and promote the transformation and upgrading of traditional commercial landmarks into cutting-edge fashion living fields.

The golden landmark sets sail to meet diversified fashion needs

As a key step to deepen the offline layout of the city, Taipingbird Super No. 1 Store is located in the core business district of Shanghai. Through the nearly 400m ² dynamic LED curtain wall, it will refresh the street landscape of Nanjing East Road, and gather four product lines of men's clothing, women's clothing, Le Ting clothing and children's clothing, so as to realize the upgrading and transformation from a single retail to a cultural complex, and meet consumers' personalized clothing needs in an all-round way.

The men's and women's clothing brands focus on the demand of exquisite commuting and social scenes, and interpret the new power of the workplace with high-end commuting series - select precious and luxurious fabrics, superimpose the ingenious cutting process, outline the elegant style in the simple lines, and reshape the urban luxury commuting aesthetics. Le Ting LEDiN continues to be young and creative. In the spring of the 25th, it launched a new series of light and fun sports. This series takes the urban light sports as the inspiration origin, and uses the dynamic color contrast collision multi-dimensional overlapping rule to provide the new generation with a personalized expression scheme with unlimited style.

High light moment of the opening ceremony, flapping wings to open a new chapter

At the opening ceremony, Chen Dapeng, president of the China National Garment Association, and the brand executives jointly launched three groups of streamlined metal wings, accompanied by the dynamic opening of the theme device "Wings Shine", which is not only a concrete expression of Taipingbird's 29 year process accumulation, but also shows the strategic picture of China's fashion industry flapping wings around the world. Wang Hedi, the global spokesman of the brand, opened the shop with the first immersive live broadcast, and activated the fashion craze of "Spring OOT Di" through multiple styles. In the subsequent exclusive salon for brand members, the spokesperson took the lead in interpreting the new series of products in the spring of 2025. Through the layering of tannin suits and crisp white shirts, it is easy to unlock the boundaryless switch between the workplace and social scene, and convey to consumers the wearing philosophy of integration of pragmatism and fashion attitude.

Based on China's mainstream fashion, create a world-class fashion brand

When the metal wings became an eternal image on Nanjing East Road, Taipingbird officially entered a new era of global operation. The brand will take continuous innovation as the engine, break the cultural boundary through cross-border design dialogue, reconstruct the consumption experience with fashion language that combines humanistic temperature and practical aesthetics, and practice the value proposition of "enjoying quality and fashion" globally. In the future, Taipingbird will continue to focus on product innovation and space experience, and is committed to creating fashion solutions with both design sense and practical value, to achieve a deep breakthrough from market coverage to value recognition, and to show the world the innovative power of China's fashion industry.