College Students Are Willing To Be "Modern Shoemaker"

Xie Bin works in his "beauty shoe store".

Shoemaker and shoe repair is a promising career in some people's eyes.

However, a graduating college student in Hunan Province has given up the excellent, relaxed and decent work, broke through the secular concept, and set up a "beauty shoe shop" which combines shoes, shoes and shoes.

He is Xie Bin, the six Mu Township in Lianyuan.

In more than a year, he ran his "beauty shoe shop" red hot, digging out the first pot of gold in life.

In October 6th this year, I interviewed him in Xie Bin's "beauty shoe store" and learned his unusual way to start a business.

In four years of University, he took a different way to make money.

Xie Bin, 23 years old, was born in the countryside. His parents were farmers. He grew up with hardships and perseverance and perseverance.

In September 2002, Xie Bin was admitted to the Department of sports and surveying in Hunan Normal University.

In order to alleviate the economic pressure at home, Xie Bin decided to make use of his spare time to make money.

"At that time, many of my classmates used to do tutoring outside their spare time, or went to some companies to do part-time jobs."

Xie Bin decided to open up another path.

One weekend, Xie Bin and his classmates went to rent a video disc, but they didn't find a video rental shop on several streets near the school.

In this case, Xie bin had a brainwave: if he opened a video rental shop here, his business would be good.

After identifying the project, he asked a student to rent a 5 square meter neighborhood near the school and start a video rental business.

After the opening of the video rental shop, business became very popular. In just two months, he withdrew all his investment.

During the University, Xie Bin also did clothing business.

He saw the backlog of sportswear in Zhuzhou's clothing market very cheap. He thought that if he had ironed them and sold them again, he would surely make money.

After that, he came to Zhuzhou several times, and the clothes after processing were robbed by his classmates.

Through his own wisdom and efforts, Xie bin university has not only earned enough tuition and living expenses in the past four years, but also gained great training in its management ability.

Giving up high paid jobs and being "modern shoemaker"

When the university is about to graduate, when all the students around the world are sending their resume to job hunting all over the country, Xie Bin has received an invitation letter from Wangcheng Unicom.

After careful consideration, Xie Bin declined the high salary of Wangcheng Unicom and decided to go to the market himself. "Entrepreneurship is probably the best way to get a job!"

Because there is no solid capital, nor superb professional skills, after having the idea of starting an undertaking, Xie Bin began to ponder over the way of starting a business.

One day, when he was wandering around the streets of Changsha, he discovered that a $1 shoe store was a hot business.

After careful observation, he found that these shoeshine facades were decorated, with neat footstool, comfortable seats, and various newspapers, magazines and magazines.

"Customers do not need to be exposed to wind and sunshine when they shine shoes, so they really enjoy their comfort.

I immediately started the idea of "beauty shoe store".

Xie Bin decided to open a shop with shoes, shoes and shoes.

When Xie Bin told his parents his ideas, they were strongly opposed. They thought that a university undergraduate was a very shameful shoemaker. Many relatives advised him to give up the idea of "absurdity".

But in spite of all the resistance, Xie Bin took a few thousand dollars together and went to a professional beauty shoe company in Shanghai to participate in the training of shoes, shoes, shoes and other related knowledge.

In August 2006, Xie Bin opened his own beauty shoe store in BBK supermarket, Lou Xing Road, Loudi.

In the first half of the opening month, he implemented free services for all projects in order to expand the impact.

In order to save costs, Xie Bin was both a boss and a worker. He also called for help from his girlfriend in Changsha. For a while, Xie Bin's beauty shop attracted a large number of people to patronize.

"Shoes can also come out of the hall."

The high quality service of Xie bemin shoe store makes customers feel that shoeshine and shoes repair are just a kind of enjoyment, which quickly attracts many repeat customers.

In order to stabilize these customers, Xie Bin gave them membership cards, shoes 40 percent off discount, 20 percent off shoes repair.

In order to be invincible in the fierce competition, Xie Bin not only did ordinary shoe polishing and shoes repair business, but also used baking and ultraviolet rays to sterilize shoes. Later he learned to add color, polish shoes and dry shoes for shoes.

With the boom in business, Xie Bin came up with a bold idea: expanding the scale of operations, establishing chain stores and setting up their own brand image.

After careful preparation, at the end of September this year, Xie Bin successfully opened the first branch in the street near Lian steel.

Talking about the future development, Xie Bin said with great ambition: to build up his brand image, once the conditions are ripe, he will register his trademark and launch the brand to the national development chain store.

"I want to tell people with facts that shoes can also come out of fame."