Featured Cushions -- Small Business Strategy

　　靠垫是一种集实用性和装饰性为一体的商品，室内放一个造型别致、独具特色的靠垫，既实用又有较强的装饰效果，经营特色靠垫，是个不错的小本项目。

Main points of operation

First of all, we need to work hard in individualization. It is best to form a series of different types of cushions for the needs of consumers.

For example, people who like to read and read newspapers on the sofa design a cushion that can rely on both headrest and elbow, and design a concave round cushion for children, so that children will not catch cold.

Second, creative design is carried out under the premise of comfort, because the cushion can regulate the contact between the body and the furniture, adjust the softness of the chair and sofa, and help people eliminate fatigue. Therefore, the cushions you make and design must highlight this humanized feature and determine the operating characteristics and varieties according to different uses.

For example, the cushions for cars are best equipped with seats; the cushions for offices and public rooms should be dignified and elegant, coordinate with sofa and interior decoration, and the cushions for entertainment places should be lively and bright.

Third, according to different cushions, choose different texture and color cloth to ensure the quality of the processing, especially the quality of the filler.

Fourth, carry out sales promotion and customized business.

Selling price

The cushion is a popular commodity with high cost pparency and high price. It is advisable to make profits from 30% to 40% according to different types of profit.

The initial investment of the project is less than ten thousand yuan, the business can be designed and manufactured first, commissioned by external processing, abundant capital and large volume of business, and then run the processing plant itself; the middle and upper level consumers are selected in the product positioning, focusing on young people; product promotion should be innovative; when necessary, the "prize collection and cushion design" activities can be carried out, which can play the double effect of advertising and promotion.

The project has less investment and relatively small risk. It is more suitable for people who are sensitive to fashion and fashion.