The "College Entrance Examination Pcript" In Clothing Industry

Annual

The Confucian Temple and the Imperial College in Beijing began to receive the incessant influx of burning incense and praying parents for more than a month before the college entrance examination, which is said to be an inevitable phenomenon before the college entrance examination every year.

Confucian Temple and the merchants in the Imperial Academy, such as Prof Fu Bao, Zi Yuan pen and Confucius guard card, have become hot selling products.

In fact, the "champion pen" is more than the ordinary signature pen printed "good luck" and "Jin Bang title", but such a set of two pen sets will be able to sell 80 yuan high price.

However, compared to the entrance examination rooms near the entrance examination room, the entrance examination room with "champion room" is only a small business.

In the examination of the "college entrance examination economy",

Shenzhen's clothing company launched the "champion underwear" before the college entrance examination attracted much attention.

The company, which specializes in the production and sale of underwear for young people, has introduced several underwear, but the underwear itself is not particularly unusual.

However, the spokesmen of these underpants are very unusual. The 5 spokesmen are the top candidates in different provinces in 2009.

According to the clothing company in Shenzhen, last year, there was a strict agreement with the 5 "endorsement champion" and their parents, and these underwear began to take place nationwide last year.

There are various versions of the "champion underwear".

Some people objected that it was pure speculation and tainted the sanctity of the college entrance examination and even education.

Some people support it and think it is a successful marketing. After all, the Shenzhen company has won the attention of the society, and some parents will also pay for it. Anyway, this is a "big lucky" underpants.

No statistics. How many?

If there is demand, there is a market. This is a simple truth.

The development of radiation protection clothing is a good example.

At the beginning of this century, the radiation protection clothing market began to expand from the radiation protection maternity dress.

The maternity dress was once a neglected market, and radiation protection maternity dress is a niche market segment.

However, this is a market that has been expanded from maternity dress to men's wear and children's wear by Shanghai's "Tian Xiang" brand. It has achieved hundreds of millions of dollars in sales and has become the "boss" of the radiation protection clothing industry.

It is said that most students wear black clothes on the day of the unified examination in Japan. What is the Chinese student wearing on the college entrance exam? I am afraid it is difficult to sum up the general idea.

Maybe some candidates will wear their favorite clothes, some will wear the coolest ones, others will wear large red ones, others will wear T-shirts with the words "refueling" and "success".

No matter what you wear, it is certain that many candidates will not wear clothes to the examination room.

Comfortable, cool, joyful, relaxing, relieving fatigue and other words can become the key words for developing candidates' clothing. Of course, all these require the help of technological innovation.

One of the themes of this year's national college entrance examination is "path". Then, what is the path to success of clothing brand? The answer should be based on culture and creativity, and based on technology.