Knowledge And Skills Of Window Display And Store Display In Clothing Stores

It is the shrinking body of the entire store and the main window of the shop image. Therefore, we need to consider the unity of color, style and theme.

Window display is usually seasonal.

Under the conditions permit, the window model can wear some accessories, such as bags, shoes, wigs and so on, so that it can be more humanized and visualized.

The sample should correspond to the shape of the model.

The male model coat is L (50) and the lower body is 175 (three feet two).

Generally, it is not suitable to wear sling, vest and so on.

The quality of store display directly affects storefront sales.

Store display can be divided into four main display methods: color display, style display, fabric display and price display.

But no matter which kind of display techniques are used, they are based on color display.

Color system display:

The principle of color display is generally based on a center shelf with two basic colors, such as beige + coffee + camel, with beige as the center color, coffee and camel as the beige.

But it should be noted that the two basic colors are similar colors.

Color display is generally divided into gradual, jumping and rainbow.

Gradual change: using the same color system of different shades of product combinations, showing a sense of hierarchy.

From shallow to deep, from deep to shallow.

Such as: white to beige to brown.

Skipping: suitable for commodity serialization.

A strong combination of brand names.

You can use the product's deep, shallow, deep, shallow interval display.

Rainbow style: it is suitable for young brands with more colors, lively styles, and can display items according to the color of rainbow.

Color matching skills:

Similar color: that is, the two colors are matched, such as beige and white, red and orange.

(Jiao Rouhe).

Contrasting color: there is a strong contrast between the two colors. This display technique will produce greater visual impact, such as white + black, red + green.

Similar color: that is, two colors belong to the same color, but only shallow.

Light and shade are different, such as rosy red and crimson.

Strong color matching: that is, the matching of two distant colors, such as Huang Hezi.

Color balance:

1: balance is usually expressed by the rational combination of color and shape and quantity of products.

2: cold tones: large color combinations are suitable for the bottom of the shelf.

3: the arrangement of colors should be cold from the bottom up, and the color blocks will be smaller.

4: in the same display area, the large volume display is usually used to form a larger dark or dark block base, giving people a sense of stability.

The usual way is:

1: symmetrical balance: ABAB

2: asymmetric balance: ABCB

Two. Style display:

The same grade of clothing is a set of display, such as leisure group, business group, sports team, etc.

Three. Fabric display:

That is to say, the same component of clothing is a group, such as cotton as a group, cortex as a group.

Four, price display:

The same price is a group, but it should be noted that the location price of A point display should not be too high.