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German Fashion Trends

2010/8/9 17:24:00 111

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Berlin Fashion Week Women'S Wear Brand

German fashion trends

Mercedes Benz sponsored

The seventh Berlin Fashion Week

The 2011 spring and summer series was held in from July 7th to 10th.

Within four days, 40 men's and women's wear brands from Germany and around the world have been released and displayed.

These include German local brands Schumacher, BLaak, and overseas brand Calvin Klein (CalvinClein).

The 2011 spring summer series of MarcelOstertag opened the curtain for fashion week, while BossBlack and Mongels InCommon launched a series of new releases outside fashion week venues.

In addition to T release, fashion week is also held in Berlin.

Brand clothing exhibition

Premium and the youth and leisure clothing exhibition Bread&Butter, these activities attracted many fashion personages to come and join, and turned Berlin into a fashion capital with vitality and creativity.

Boss Black

Young Berlin

"We are very proud to welcome designers to come here every quarter to make Berlin an important platform for their display.

At the same time, Berlin is also promoting the growth of new designers.

Majagua Ranasiya, vice president of European fashion department of IMG fashion group, said.

This Berlin fashion week has provided a platform for new people. More than 150 applicants have selected 8 of them to make joint appearances on the T stage. The last winner of the 8 winners will show their own series in January 2011.

For Germany's capital Berlin, fashion is not only linked to the economy, but also an important part of its cultural identity.

Mercedes Benz Berlin fashion week has grown to be the most famous T event in Germany.

Two times a year, journalists and buyers from all over the world come to Berlin to feel the creativity of high-end brands and new designers.

In addition to the main fashion show in tents in Bebelplatz, there are many other fashion events during the fashion week in Berlin, which makes fashion more accessible to a wider audience.

For example, Premium and Bread&Butter fashion show, they show the vitality and creativity of young people.

"When the Berlin fashion week was held in July 2009, the hotel bookings in Berlin reached 200 thousand, which shows how important this activity has become," Majagua Ranasiya said. "This time, our desire for success is more intense."

Green Berlin

Berlin may not be comparable to fashion center Paris, Milan, London and New York, but it has its own unique charm.

Some people in this fashion week want to make this fashion industry green.

The Berlin fashion week attracted thousands of designers, models and industry insiders to the German capital to attend fashion shows, trade shows and parties.

There are plenty of thin and thin models. They publish catwalk for traditional fashion brands, while others give up models and choose creative displays.

30Paarhaende

This year, for the purpose of green fashion, the fashion event called "thekey.to" was held in Berlin for the third time.

It is committed to promoting environmental protection and fair trade, bringing together 65.

Fashion brand

Display.

"Trousers for the poor" is one of the thekey.to's organised exhibitors. Rams Dan, founder of the brand, said: "fashion can change the world.

I saw Calvin Klein's deep feeling after this show on Bread&Butter.

Because I see that compared to Calvin Klein, my product contains more meaning, and Calvin Klein only shows its name. "

Rams Dan said.

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Blacky Dress

But this green activity has been excluded from the public focus by the traditional T show and other activities.

The reason is that such activities are considered not fashionable or strange.

Norbert Karl, a French brand Article23, does not think so.

"The future of fashion is here," he said. "We have to persist for many years until green fashion becomes the mainstream.

This activity has been held here for only 3 years, and I believe it will grow and gain credibility in the future.

JIB

Designer Naiya Rick has created a series of clothing that is contrary to mainstream fashion on T.

"I don't want to be a part of traditional fashion activities," said Norma Shurant of Slowmo, Germany. "The feeling of being crowded and busy is not consistent with the quality and style of my work."

She said.

The purpose of Slowmo brand is to redesign clothing with high quality and adopt the concept of sustainable fashion, which means that the manufacturing process of clothing must be carried out slowly so that it can wear for many years.

When the trend of environmental fashion continues to boom, its advocates also hope that the industry will use fewer and fewer chemicals and workers in developing countries.

Risto