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Ningbo Xiangshan Handmade Embroidered Shoes "Step" Into The Expo

2010/8/25 9:49:00 94

August 25th, driven by this year's "Shanghai World Expo", many domestic gift companies have intensified their R & D efforts. The Expo licensing products have 29 categories and 16 thousand products. Among these products, Ningbo enterprises also have a place.

On the 23 day, the journalists entered the Ningbo production enterprises of the Expo licensing products, asking them to tell the story of the World Expo.

Xiangshan handicraft

Embroidered shoes

Stepping into the Expo

On a pair of light blue embroidered upper,

manual

The embroidered naughty sea treasure is happily surf, vivid, "this is a close contact between Xiangshan fishing culture and Expo elements, is our company specially designed for the Expo."

Yesterday, Wu Kaixian, general manager of Xiangshan small garden classical Shoes Co., Ltd., said.

In the company's showroom, there are 22 embroidered shoes, which are very thick.

Expo elements

It has not only the image of Haibao, but also the city flower of Shanghai.

"Our company has gift viewing.

fashion

5 series of leisure, Shanghai impressions, wedding and parentage have been confirmed by World Expo, "Wu Kaixian said." now, more than 5000 pairs of embroidered shoes produced by the company have been sold in the Expo Garden.

In addition to the unique ethnic elements, low carbon and environmentally friendly product characteristics are also important reasons for Xiangshan embroidered shoes to enter Expo Park and become a licensed product of the Expo.

For example, "for example, soles, many of them are plastic bottom, but our hand is cloth bottom, while vamp is made of brocade, antique satin, sup crepe satin and so on," he said.

Talking about the connection with the World Expo, Wu Kaixian said, as an old manufacturer of embroidered shoes, their products used to be used as footwear for Olympic ceremonial ladies. They also won gold and silver awards in the first hand embroidered shoes invitational tournament in Zhejiang province in 2009. All these departments in Shanghai and World Expo were concerned about it. They contacted the small garden on their own initiative.