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Consumers Are Too Numb To Sell Clothes, And Sales Are Numb.

2010/9/26 22:50:00 64

With the advent of the two seasons and the summer and autumn changing season, many clothing businesses are doing super low price promotions. Many consumers are numb with this traditional way of promotion. Some even wonder if its original price is so high.

On the road of Quancheng, on both sides of the road.

Couture

Go all the way

Promotion

It is just a gimmick. Some people call it "8 days of demolition and countdown," and others call it "shut down soon, clean up, one does not stay", and others put a price list at the front of the clothing store. The sweater with a price of 268 yuan now costs only 29 yuan, and the shirt with a price of $298 is only $29.

A lot of people seem to be reluctant to push for sales promotion.

In some stores with lower price promotions, the flow of people is smaller. Even if a few people go shopping, they are mostly empty handed.

In a ninety percent off shop, Xiao Zhang took a sweater and said, "is this a woolen sweater? How does it feel wrong? If you sell it at the original price of 298 yuan, who will buy it?" I think the price is too high and it is not worth 29 yuan.

In a small sales promotion.

Shop

On the contrary, many people are trying to buy clothes.

Ms. Wang, who works in a foreign company, says that she consumes a lot of money, especially clothes. She seldom buys clothes that she can not wear because of price promotions. Besides, I see the news says that the price of cotton is very high, but the price of clothes has dropped very much. How can it be? "Now clothing sales promotion has gone into a misunderstanding, even if the new listing goes on sale, it should be sold at a reduced price, and it seems that no price cuts will be sold."

Wang Zheng, director of the Economic Research Institute of the Ji'nan Academy of Social Sciences, said that there were few sales promotions before, and businesses occasionally cut prices. Consumers might believe that, but now, some stores are selling away all year round, and consumers will not believe it for a long time.