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The Trend Of Tennis Fashion Rises And PEAK Joins The Boiling Market.

2010/9/27 9:51:00 46

In September 10th, the domestic professional sports brand PEAK held a press conference in Guangzhou, officially announced the signing of the international women's Professional Tennis Association WTA Tour Asia Pacific official partner, and signed WTA star Olga Gwatersova.

This is PEAK's signing of the NBA and FIBA high-end basketball tournament alliance, once again holding the international professional sports event organization.

At the same time, it is also the first step that PEAK takes the professional basketball product as the core, extends to the tennis professional field, and strives to build a big sports ecosystem.

In recent years, tennis has become increasingly popular in China. According to a set of survey data from the China Tennis Association, 130 million Chinese are interested in tennis, and 5 million of them often play tennis, which is comparable to that of France, a big tennis country.

Opportunistic Chinese businessmen quickly sniffed business opportunities and launched a new round of competition in the tennis market.

The trend of tennis fashion rises and PEAK joins the boiling market.

Since 2004, Li Ting and Sun Tiantian won the first Olympic gold medals, and appeared Chinese tennis stars such as Sun Shengnan, Zheng Jie and Yan Zi.

It is understood that at present, the international tennis tournament has been held in China, such as Shanghai masters, China net WTA, China net, Guangzhou Open tennis tournament, ITF international competition, ATP, WTA and other sports alliances, and has taken a look at China's huge potential market.

The "noble" movement, once high above tennis, has gradually moved towards "civilians".

PEAK CEO Xu Zhihua said: "PEAK has developed a powerful brand advantage over the past 21 years, especially in basketball.

At present, we are making great efforts in the tennis market. First, we are optimistic about the great potential of Chinese tennis, and more importantly, PEAK will look at the global market. "

At present, the domestic tennis market is still in its infancy, but many sports brands have been aiming at this potential market and waiting for the opportunity to compete.

At this point, PEAK has signed up WTA to join in a high-profile way, which will give strong impetus to the future of Chinese tennis.

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Dig deeper into WTA marketing resources, PEAK makes vertical internationalization

During its cooperation with WTA, PEAK will receive the franchise rights of production, sale and promotion of WTA- PEAK joint brand clothing, and will develop a series of high-end products for its players.

clothing

Footwear and related accessories.

PEAK and WTA double logo brand products have added a unique exclusive competitiveness to the market.

PEAK has gained the exclusive selling rights and interests of WTA products in the Asia Pacific market through cooperation. WTA also relies on PEAK's strong marketing network to spread WTA licensed products to PEAK's sales outlets of more than 6700.

"The development of women's tennis in China and the whole Asia Pacific region is in the best stage for the tour. We are very pleased to join hands with PEAK's excellent brand to expand WTA's brand image."

Faris, general manager of the WTA Tour Asia Pacific region, said.

"We believe that if we want to tap the full potential of Chinese women's tennis, we must choose the cooperation of excellent local enterprises with vision and foresight, and today's cooperation statement is the first step in our efforts."

In recent years, WTA has shown its performance in various Chinese competitions.

brand

Appeal, the existing Chinese tennis open, plus the Guangzhou open, the voice of WTA brand in the Chinese market is more and more loud.

WTA's influence in the tennis field will greatly enhance the professionalism and fashion of PEAK brand and tennis products.

At the same time, PEAK will embark on the development of player cooperation projects with WTA. The cooperation between the two sides will accelerate the promotion and marketization of women's tennis and tour brands in China and the Asia Pacific region, further pform the influence of WTA into marketing power, and expand the profit point from the competition itself to a wider range of business projects.

PEAK is not only playing the "internationalisation" in the basketball field, but also continues to join forces with the international top tennis league and internationally famous tennis stars after expanding into the tennis field. It is a powerful link in the "internationalization" vertical extension.

It is also known that

Peak

At the same time, international R & D and market are also becoming internationalized.

This year, PEAK will open a global R & D center in the United States, attracting talented people and resources from the world to enhance its design and research level.

At the same time, PEAK will continue to open stores in the United States and other countries to expand the channel market.

In the 2009 earnings report, it has been clear that the entry into a wider range of sports has become the goal of the 2010 development. Today, the field of tennis is a key step in PEAK's professional sports strategy.