Senior Women'S Clothing Snake Swallow Elephant Game Starts [Picture]

Custom brand of high fashion

Introduction: it may be another game of snake eating elephants.

In twenty-first Century, the economic report said

Brand Yi Fu Xin Yue is actively preparing for the acquisition of the world-renowned fashion custom brand Christian Lacroix.

According to people familiar with the matter, in July 27th, Yi Xin Yue submitted a related proposal in France, one of the 3 bidding companies.

At present, all parties refuse to disclose the price of tender.

But according to the existing information, Yi Xin Yue needs at least 50 million euros to make Christian Lacroix revitalize.

"If the auction is successful, they will get Christian Lacroix in Greater China (mainland China, Hongkong, Macao, Taiwan).

The right to permanent use. "

The people familiar with the matter said they refer to Yi Xin Yue and their investor IDG capital.

The deal will be concluded by the end of this month.

IDG Xiong Xiaoge, founder partner of China, said: "since IDG capital has established friendly and stable cooperative relations with foreign consumer company and its investors over the years, this makes it possible.

Capital is able to respond to Christian Lacroix's trading information for the first time.

Opportunities for financial crisis

"I don't think this is the end. I hope it's another beginning."

Christian Lacroix himself said.

2009 autumn Paris advanced custom show.

In the most unusual way, a large number of black and blue interlaced gold embroidery were used as the last farewell.

In July of this year, Christian Lacroix declared bankruptcy.

The financial crisis has affected the field of high fashion customization, and this company has the same reputation as Christian Dior and Channel.

Customizing the brand, heading for bankruptcy.

Nicolas Topiol, chief executive of Lacroix, previously revealed that the fall of the series of clothing sales in the fall of Lacroix2009 fell by 35% in 2008 and 14 million dollars in the year 2000.

As of June this year, the company could not strengthen the company's strength through investors and financial partners.

In 1987, Christian Lacroix and Bernard Arnault set up the advanced garment customization company.

Its brand was sold to Falic group of Florida in 1995.

This created an opportunity for Yi Xin Yue.

This is headquartered in New York, USA.

The aim is to create a wardrobe culture for professional women, with only 40-80 pieces of clothing issued in China.

Since its entry into China in 2001, Yi Xin Yue has opened more than 60 flagship stores in cities including Xinjiang and Korla.

Its chief creative designer and MS. Shen Hong of CEO, previously served as a diplomat and director of global marketing of former Yuesai company.

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Earlier, a slightly "IT" IDG shot.

"It's no accident."

Xiong Xiaoge said that IDG capital has been paying close attention to consumer goods, especially the clothing industry in recent years.

By the end of 2007, shortly after investing in Yi Xin Yue, IDG also launched a $30 million Guangdong bin Bao dress and became its second largest shareholder.

In addition, IDG is also the online clothing brand VANCL and China's largest.

YOKA investors.

IDG is building its own fashion consumption map, from information to products.

The reason behind this is the huge consumption power of China's fashion consumer goods.

Take bin Bao

For example, in the first year after its establishment in 2004, its turnover amounted to 100 million yuan and doubled in 2006, while sales in 2007 amounted to 350 million yuan.

Backed by the parent company IDG group, IDG capital has also been trained.

Smell of water.

In 1998, IDG established a joint venture strategic alliance with Hearst, the largest consumer magazine publishing company in the United States, and successfully pferred the copyright of the metropolis (Cosmopolitan) to China's "

Magazine.

On this basis, IDG has also established a similar relationship with other famous American magazine publishers, such as National Geographic Society, Rodale, Conde Nast, Reed Business Information, etc.

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And so on, nearly 20 consumer magazines.