Seize Customer Psychology &Nbsp; Women'S Clothing Sales Skills Analysis

Women's clothing sales skills

Strengthen customer purchase mentality

The key is to be targeted.

For clothing design, function, quality, price and other factors, it should be suitable for people, so that the psychological pition from "comparison" to "faith" can be truly achieved, and eventually the sales will be successful.

In a very short period of time, allowing customers to buy the belief is a very important part of women's clothing sales skills.

Women's clothing sales skills include the following principles:

1, start with 4W.

From wearing time When, wearing Where, wearing objects Who, wearing the purpose of Why to do a good job in the purchase of staff, is conducive to the success of sales.

2, the key should be brief.

When explaining the characteristics of clothing, customers should be concise and clear in content and easy to understand.

The most important feature of clothing merchandise is to first say, if there is time, to spread it on layer by layer.

3, specific performance.

According to the customers' situation, they should act according to their circumstances. They must not say the same thing. They only say, "this dress is good", "this dress you are most suitable for" and so on are too simple and general marketing language.

Depending on the sales target, the way of speaking is changed.

We should introduce different contents to different customers and make them suitable for others.

4, the salesperson should grasp the prevailing trends and understand the vanguard of fashion, and show customers that clothing is in line with the trend of fashion.

Women's clothing sales skills two

Mentality of female customers

To develop a set of standard procedures and techniques for receiving guests and providing quality services, it is necessary to understand the psychological process of buying our clothes from female customers.

We provide targeted services at different stages.

1. Observe two guests.

If there is no definite purchase purpose, interested clothes will also be purchased.

Stroll for the purpose, kill time, stroll shopping mall to appreciate all kinds of clothes.

2. Cause attention

Guests find the clothes they are looking for, or the style and color of a garment attract guests.

3, induced Association

Lenovo's feeling of wearing this dress will soon generate excitement.

"If I wear this skirt to the company tomorrow, my colleagues will be very compliment to me. It's great. I must try!"

Deciding whether she will take further action.

When our guests are interested in some of our clothes, we show her, touch and so on are the best ways to make her think better and more.

4, generate desire.

After good associations, there is a desire to possess.

On the contrary, it is also frequent.

We can successfully encourage her to try it on, which is the best way to arouse her desire for possession.

5. Comparative evaluation

The desire for possession does not mean immediate purchase.

Guests will use experience, knowledge and so on to compare the clothes of different brands, and think and analyze their needs and styles, colors, quality and prices.

Thinking and analysis are not necessarily rational but also irrational.

At this stage, we will deal with the objections and doubts that she said about clothes.

6. Decide to buy

After the contrast evaluation, the guests have confidence in our clothing, then they will buy the purchase action, and will lose confidence and give up the desire to buy.

There are three reasons for the confidence of guests:

A, I believe in the introduction of shopping guide.

B, believe in the mall or brand.

C, believe in the style and color of the clothes themselves.

Reasons for losing confidence:

A, not what she really wants.

B, shopping guide do not know goods knowledge

C, there is no guarantee for quality and after sale.

D, conflict with purchase plan