Open A Boutique Shop

1, don't wait for the moon.

The intention of starting an online shop is different. Some people are just as hobbies, some people grow up for a long time. If it's just to start a business at home as a regulator of life, then the seller will be happy to sell two or three items a day, or to sell a product for two or three days. However, if the seller regards this as a long-term career, it needs a serious and professional attitude.

Sellers should first pay attention to business efficiency. First of all, we should consider the ratio of input and output for one month, and compare the difference of benefits between online stores and physical stores. Moreover, for this type of seller, we should begin to consider the integration ability of the network channel, not just rely on a certain network platform. Some websites have large traffic volume, but the base of their stores is quite large. The sales volume of sellers will be divided by vast shops. Therefore, do not squatting under a tree, pay attention to explore more new channels, so that the effect of sales will be better.

2, the "window" that can not be ignored

Many people will open shop on the Internet, will encounter some technical barriers. These are not difficult. Solve In TaoBao , Pat net After the website is registered, it will guide you step by step to upload products and sell. But there are also some details that can not be ignored, such as the photos shown.

For the virtual shop that needs to be displayed by the network platform, the photo is an indispensable link. Photos are like shop windows. Whether they sell clothes, perfume or accessories, they need to show their characteristics to buyers through photos. However, 80% to 90% of buyers may not attach importance to photos. There are often problems such as the small number of photos, the lack of details, the special features of some products, and so on. Perhaps, the cuffs of a garment in a shop are more unique than those in the mall, but sellers do not give prominence to the photos, which will throw away the selling points of the products, and it is also very difficult to impress buyers quickly.

3, do not be afraid to return goods.

In fact, many sellers will encounter this problem. Some sellers are enthusiastic at the beginning, and the return event is like a blow to the head. In fact, we do not have to worry about this problem, because online stores and physical stores will encounter the problem of return.

The evasive measures that can be taken in advance are: the seller has an agreement with the express mail or the postal partner, has a price insurance agreement on the commodity, and ensures that there is no mistake in the logistics and transportation. In addition, it is indicated in the product description that if the buyer is not satisfied with the quality or packaging of the goods, it can not be signed back, sent back by the courier company, and will not be returned after the receipt, which will also avoid some accidents.

Even so, if there is still a replacement problem, the seller can identify different situations and decide whether to replace them as appropriate. If the buyer is a malicious return, do not need to take into account the reputation of the shop and take concession. Of course, this kind of problem is only a very specific accident. Sellers need not worry too much about it.

4, promotion should be tailored.

There are various service functions such as Tong Tong in the websites such as auction, patting and so on. These services claim to enhance the attention of sellers, and there are many similar posts claiming that business has been promoted rapidly in the short term because of the payment of a service.

There is no doubt that many service functions can effectively drive sales, while some promotional fees are good, but the fees are also high. Especially for novice, you can do some related training first, then borrow many free channels and ways to promote. For example, give the shop and products a fancy name, use a cute head, and you can also store the basic set up in the store. In the main project, try to add the key words related to the sold baby, which is easy to be searched by other websites, which helps to improve the visibility and quantity of the store. And the promotion channels can also be as many as possible, can be posted to all kinds of post bar, QQ group, forum, or promotion among friends and classmates.

5, reduce express charges

Although express delivery costs will be directly transmitted to buyers, but if there is a logistics price that has a comparative advantage, it can also play a promotional role in products.

Saving express costs can be achieved by lowering the express price or reducing the material cost of express delivery.

In logistics distribution, the most important expense is express delivery. Nowadays, in most courier companies, logistics cost companies do not directly sell prices to sellers. Usually, the salesperson and the individual go to talk. At this time, we can first compare several companies, and then determine a reputable and moderately priced company to establish long-term cooperative relationship with the specific salesmen, so as to reduce the price. Or we can compare with the salesmen, many courier companies are lower in price than they are, forcing the other party to lower the price in various ways.