Facing The Dilemma Of The Industrial Chain, The Price Of Clothing Industry Should Be Raised In All Links.
Chen Jun, the main product of men's wear, is put in 2009. wholesale Market product The price is mostly within 300 yuan, and by 2010, the 300 yuan products were hard to find. Apart from a few single garments, the price of clothing has generally risen to 600-1000 yuan, and some of the coats have even sold for more than 5000 yuan, up 100%. These men's clothes, which are positioned as "business casual", are rich in variety, from underwear to shirts to woolen sweaters to their jackets.
"We are no longer the volume of operation mode. Increasing variety is a natural choice."
Chen Jun explained.
The increase of species, the decrease of single product output and the promotion of selling price have become the "intrinsic performance" of Chen Jun's brand upgrading. As an external manifestation, Chen Jun hopes that his brand clothing can be displayed in large area stores and shopping malls.
"Only big stores can highlight the brand image."
Chen Jun said, "we hope.
Agent
They are able to open large stores. Why are many brands now implementing big store plans? They are entering shopping malls because they are upgrading their brands. They are very clear that they can sell higher prices only in high-end terminals.
In Chen Jun's view, at the moment, all brand stores and shopping malls are in the final analysis, in order to enhance the price of products more effectively and get higher profits through price increases, not just to enhance the "illusory" brand image.
However, the "big store plan" is also the biggest difficulty faced by Chen Jun's brand upgrading plan since its launch.
At Chen Jun's order meeting, when his latest product price list was distributed to inviting agent franchisees, almost all of his core partners who followed him for many years were surprised. They didn't expect that the price increase would be doubled.
As a result, the whole business negotiation was caught in an awkward "Silence", and the agent joined in to shrink their cost and risk.
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