Yi Embroidery Town Wants To Be Bigger And Stronger.

Yi Nationality Embroidery The design is exquisite and colorful. Yi Nationality The most representative cultural expression and carrier is also an important part of traditional Chinese folk arts and crafts. " Li Changzheng, general manager of Dayao Shu Wu La Embroidery Co. Ltd., regrets that in recent years of production, sales and external exchanges, she deeply realized the extensive market demand of Yi embroidery, but due to the shortage of funds and the scarcity of management talents, Yi embroidery The marketing promotion is not optimistic. She said that if she had the chance, she hoped to solve the shortage of funds and talents through financing.

　　
Compared with China's "four famous embroidery" Suzhou embroidery, Guangdong embroidery, Xiang embroidery and Shu embroidery, Yi embroidery has three primary colors: red, yellow and black. It has the characteristics of rough techniques, strong colors, reflecting the totem worship and folk customs of Yi people. But Yi people have lived in remote mountainous areas for a long time. Yi embroidery is mostly self-sufficient for the Yi people. Commercial operation has only arisen in recent years.

　　
In 2008, Li Changzheng founded the "Long March embroidery workshop" in the ancient town of Yi nationality. Then, on the basis of this, we created the Shu Wu La Yi embroidery factory in Dayao County, and formed an industrial chain integrating arts inheritance, cultural exhibition, external publicity and promotion. At present, the company has gradually entered the right track, and the number of embroidered women in the factory can reach more than 1000 during the selling season. With Yi embroidery as a sideline, the per capita income of the factory can reach more than 1700 yuan. Embroidery has become a new bright spot for rural women's income increase.

　　
"Because of our native land Yi Nationality People's educational background is not too high. The whole Yi embroidery industry almost stays in the inheritance and research of skills. It is not very good for the management and operation of enterprises, and the senior management talents are scarce. Moreover, as far as Chuxiong is concerned, most of the Yi embroidery small workshops are scattered, and there are not many large scale companies or factories. Although our company started late and annual sales volume is only 50 million, we are very optimistic about the prospect of Yi embroidery. Li Changzheng told reporters that she hopes to participate in the "financing Kunming second SME financing project docking conference" which will be held at the end of this month, and successfully solve the problem of capital and talent.

　　
"In 2007, I was invited to attend. Yunnan folk crafts exhibition And was recommended to the United States to participate in the Smithson folk culture festival. At the Cultural Festival, Yi embroidery has attracted people's attention from many different colors and regions. Because the site could not be sold, after the exhibition, foreign friends came to my hotel to buy Embroidery. I was excited and encouraged at that time because Yi embroidery won international acclaim.

　　
The reporter walked into the "Long March embroidery workshop" in the ancient town of Yi people, and found that there are many kinds of merchandise here: clothing, shoes, pendants, embroidery pieces and so on, reaching hundreds, and there are only 17 series of footwear designs. An "epoch" symbol hangs on the beam column, which tells the origin, rise and inheritance of the Yi people, which reflects the diligent, courageous quality and national wisdom of the Yi people. The long Yi Yi style has romantic scenes of love songs and dances of young women and men, as well as the life portraits of men and women, and leisurely deer and livestock, forming a harmonious picture.

　　
"We Yi Nationality There is a saying: if you can walk, you will dance. If you speak, you will sing. Embroidery 。 I hope that through my own efforts, we can further integrate the resources of Yi embroidery to bring more Yi people out of poverty and promote the Yi embroidery to get out of Yunnan better. Li Changzheng said.