2011 Guangzhou International Shoe Exhibition Helps Shoe Companies Expand Domestic Market

On April 7th, March 24th, the Tenth China (Guangzhou) International Footwear Exhibition was opened at the 1 hall of Pazhou poly World Trade Museum, Guangzhou. Jiang Ming, executive vice president and Secretary General of the China Federation of Commerce, Guo Geping, President of China Chain Store Association, Liang Rong, Deputy Secretary General of China Federation of Commerce, Liu Puhe, deputy director of Guangdong provincial economic and Information Technology Commission, Feng Huizhao, deputy director general of Brazil economic and information technology Commission, Luo Yunqin, Brazil, China's chief representative of the Marquis Footwear Association. Footwear business association Secretary General Mr.CristianoKorbes and other leaders and guests attended the opening ceremony.

Build an exchange platform and actively guide domestic sales

According to the latest estimate of UBS, the consumption of shoes per capita will reach 2 pairs in 2012, and the consumption of shoes per person in China will exceed 2.5 pairs per year. The total consumption of Chinese shoes will exceed 3 billion pairs, and there will be huge room for growth. In addition to expanding the traditional international market, the exhibition opened up a special area for domestic sales in two successive sessions, and actively guided domestic sales.

Sun Xiong, President of Guangdong chain operation association, pointed out that the tenth session China (Guangzhou) International Footwear Exhibition with fashion The theme of high-end brand is to discuss the development prospects of China's footwear industry, provide a platform for communication between domestic and foreign footwear industry, speed up the integration of China's footwear industry with the international footwear industry, and create strong brands to create fashion trends together.

The exhibition brings together more than 500 famous brands like red dragonfly, Kangnai, Kanglong and so on, attracting a large number of department stores in China. It is to create a brand new domestic sales platform for domestic footwear industry and to share the industry's feast with people from home and abroad. Enterprises continuously enhance their brand value, explore and understand China's domestic demand market, and open up the marketing channel of domestic demand market.

The era of brand consumption is coming, and the trend of e-business is developing.

With the improvement of living standards, Chinese people's consumption worries no longer satisfy the practical value of commodities, but also pay more and more attention to the brand value of commodities. In China, the era of brand consumption has arrived. From the present point of view, 20% of the brands occupy 80% of the market share. Because a large number of small and medium enterprises brands do not have huge funds and manpower to develop marketing channels, they are at a critical point of survival and they rely on traditional sales mode. How to enhance the brand competitiveness of the domestic footwear industry has become a question worthy of consideration in shoe industry for quite a long time.

With the deepening of the application of e-commerce, the technology of mobile Internet and Internet of things is developing and maturing. The traditional business and consumption patterns are undergoing profound changes. E-commerce has become an indispensable part of the footwear industry in the future. Experts predict that in the next five years, the scale of online shopping spanactions will account for 5% of the total retail sales of social consumer goods, and the scale of spanactions is expected to exceed 1 trillion. The contribution of online shopping to traditional retail market will increase.

On the occasion of this exhibition, the organizers also held the second China footwear industry summit to focus on e-commerce as a theme for the footwear industry to build an exchange platform for information exchange, communication and integration, sharing and sharing successfully.