"Zhou Yi Fan" Down Jacket, The National Capital City, The Main Investment In The General Era.

fashion

Positioning: 20-40 years old; target consumer group positioning: fashion women with higher economic ability and fashion appreciation; consumer mindset positioning: personality experience; consumption pursuit positioning: strong fashion sense, pursuit of elegant taste and matching style; brand suitable for dressing occasions: work, social interaction, leisure; brand price positioning: 800 yuan -1000 yuan.

Two, brand promotion

A brand promotion method that belongs to "Zhou Yi Fan" itself, in addition to spreading the "Zhou Yi Fan" brand through the media, in view of the fierce market competition, we have determined that the "store is the biggest battlefield" and "loyal customers are the most important goals". The two major strategies are to implement practical promotion methods, such as the nationwide unified image promotion, unified management system, unified business promotion strategy, strategic alliance with professional store design companies and brand consultant companies. According to the market changes, marketing strategies with extremely competitive market are constantly being introduced. Through the training, store guidance, magazines, periodicals, Internet and professional down coats, the integrated marketing promotion will be carried out, and the brand image and individuality of "Zhou Yi Fan" will be established in the national market. Years of experience in clothing brand operation has been summed up.

Three. The product is introduced with 90% down feather. In 2011, it used the latest international popular fabrics, including satin series, flash series, two-color series, crumpled series, high-grade metal accessories, perfect combination with natural wild fur, and four full liner anti flush technology. Many international fashion elements were quoted and approached to the market.

Franchise advantage

1. professional feather down dress, differentiated market positioning, accurate target market, keen market sense and market potential.

Huge and full investment return;

2. brand operation: strong design power, global fashion vision, fashionable style, bright color and fashion.

3. sixteen years of experience in garment brand operation and perfect market planning.

4. perfect pre-sale, sale, after sale service system;

5. unified store image, free store design, high sales decoration subsidy;

6. nationwide advertising.