A Difficult Department Store

How do foreign monks chant scriptures?

The salesperson of a high-end clothing brand in a department store said that her original sales in Hisense Plaza and the brand had an average monthly sales of 20-30 yuan, while only tens of thousands of yuan in Zhenhua Department store. Some high-end brands were considering withdrawing from the department store.

Zhenhua's connection may mean that the department store is free from the replacement game of the state-owned group to its new property, and has returned to the upgrading and pformation of the department store by its professional team.

To this end, Zhenhua spent 80 million yuan on the renovation of the department store, while retaining the time-honored brand of Tianjin department store.

"We need to bring Zhenhua's experience of boutique high end department stores to Tianjin."

Zhenhua Group Chairman Liu Yaohua said.

However, Zhenhua Group has given Jin Bai's "high-end department store" pformation route not smoothly.

A Zhenhua insider told the new financial reporter that the competition environment of Tianjin department store is more intense than expected, and the market environment is more special.

When Zhenhua and the department store first negotiated in 2007, Tianjin

This may be the reason why Zhenhua Group's first battle across the province is located in Tianjin.

Zhang Weidong, general manager of department store group, told the media that Zhenhua Group highly valued the Tianjin market. Now the Ministry of development has set up a Ministry of development, looking for more than 50 thousand square meters of commercial facilities in Tianjin peace, Hexi and Binhai New Area, adding 2 to 3 stores in 3 years, all positioning as "high-end fashion."

However, there is more than Zhenhua for this cake. Today, friendship and Yi Shitan have new store opening plans. Friendship gallery and Galaxy shopping plaza have already been more than half of the investment promotion business. Next year, they will soon open up their customers. Besides, the five Avenue Fairy farm, the Binhai New Area Tian Yuan plot, the Xiang Luo Bay and the Development Zone MSD are all introducing high-end department stores or luxury stores.

Zhang Jiwen, director of the Tianjin Municipal Commercial Commission's market planning office, wrote that with the continuous expansion of high-end department stores and famous brand stores in Tianjin, the close proximity of business brand and the convergence of marketing modes will become a common problem that restricts similar stores.

We can not occupy the land at all times, nor will the land be popular.

The business environment and supporting facilities of the Department Store decide that it is not suitable for high-end department stores.

Wang Bingdong, Secretary General of the Tianjin Department Store Association, told the new financial reporter.

In recent years, the development of Commerce in Tianjin is no longer the "starting point" of the peace road. It has been incorporated into the East Road business circle with neighboring Wanda Commercial Plaza and Parkson.

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However, the real East Road business circle is located in the new world, Far East, Lotte Department store, and has a certain distance from the department store. If it belongs to the most popular Nanjing Road business circle, it is also very far fetched.

The circle of the department store was isolated.

More importantly, Shan Hua feels that the department store has gone through too long a decline in the past, and has solidified people's perception of its decline. Only people over forty or fifty years old have feelings for them. "But from the middle and low grade traditional department stores to the high-end modern products, the pace is too fast and the original consumer groups have been lost, and the new consumer groups have not yet been cultivated."

At the same time, many mature department stores adjacent to the department store are mostly fashion department stores. "Young consumers have very limited awareness and purchasing power for high-end brands."

The salesperson of a high-end clothing brand in a department store said that her original sales in the Hisense Plaza (high-end department store) and the brand had an average monthly sales of 20-30 yuan, while in Zhenhua Department store, the monthly sales volume was only tens of thousands of yuan.

She chatted with other brand salesmen that some high-end brands are considering withdrawing from the department store.

In Zhenhua Department store boutique area, there are still some areas vacant, and no investment has been achieved. In the middle of the two high-end women's clothing brands, there are still some low priced domestic two or three line brands.

There are 28 in Shandong.

Shan Hua said that many domestic sales channels of middle and high-end brands are regional agent mode, and Shandong regional agents closely related to Zhen Hua can not "go beyond the power" to follow Zhen Hua into Tianjin market. "Zhen Hua has to rearrange the brand customer resources in Tianjin, but it is a brand with a limited number of well-known brands, and those brands that have been deeply co operating with the surrounding shopping malls will not easily choose to enter Zhen Hua to attack the original stores or counters, nor to" offend "these chain business chiefs.

On the opposite side of the department store, the new business cluster, Haihe Peace Plaza, Tianjin, is gradually taking shape. The industry believes that this may bring new popularity and new business atmosphere to the business district of the department store, and bring new opportunities for development.

However, some people think that this will be a competitor in the department store.

Just like the fate of the department store for decades, it is always difficult to control itself.