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Nostalgic Marketing, The Smurfs Became A Gold Spokesperson Overnight.

2011/8/18 9:16:00 52

Nostalgic Marketing The Smurfs Gold Spokesman


"There's a group of The Smurfs over there on the other side of the sea."

The nostalgic theme of the 3D movie "The Smurfs" was released in August 10th.

Transformers 3

"And" Harry Potter 7 (next) ".

In the fashion world, The Smurfs's fictional character is more appealing than real characters.

The heroine blue sister is replaced by the designer's works.

Supermode

Become a new idol and gold

Spokesman


3D blue sister


Mount bazaar


In the premiere of "The Smurfs", star Katyy Perry appeared in a dress with a blue sister pattern.

This blue sister mini skirt is made by Bedazzled specially designed for dubbing in the movie, plus Katyy Perry blue eye shadow, blue shoes and fingernails printed with "The Smurfs", which are stunning and stunning in Katyy Perry.


In addition, "fashion bazaar" is also modeled on blue sister Smurfette, making a group of 3D fashion blockbuster, and blue sister wearing Marc Jacobs, Lanvin, Louis Vuitton, Dolce & Gabbana and other brand costumes, deducting the "hot blast" style.


The "boom" brought by "The Smurfs" is not only surging in the Hollywood.

Fan Bingbing's recent light blue dress and polo Beret is also very attractive.

Zhou Bichang has also recently put on a beautiful The Smurfs necklace, so that fans can exclaim lovely.


The Smurfs family


Lion dragon


Although "The Smurfs" was an animation in the 80s of last century, supporters always "love her".

These lovely protagonists will bring the lovely wind into the fashion world.

The whole The Smurfs family joined the X Smurf dress series of bursholon, which allowed fans to put their idols on top.


Fort Shilong x Smurf clothing series, in addition to the selection of summer Tee, also joined a lot of autumn long shirt style, for example, women's clothes include full of loose body and loose shoulder Tunic Tee, fashionable bat sleeve Tee, One Piece ox horn sleeves, and more sports hat and coat, and other features.

While men's style is the most prominent in blue lattice Polo Shirt and lattice T-shirt. The Old and School are both comfortable and comfortable, suitable for The Smurfs fans.


In addition, Chinese consumers' love for The Smurfs quickly spread in online stores.

Search on Taobao, you can find more than 40 thousand items related to The Smurfs, including T-shirts, skirts, dolls, accessories, cell phone shells, etc.

The prices of these commodities range from tens to hundreds of dollars.

Among them, a doll worth 19.8 yuan has recently sold as many as 553 pieces, and a blue sister T-shirt with a value of 40 yuan has been sold for 173 pieces.


French fashion shop


The Smurfs Watch


Recently, a famous fashion shop in Paris, France, used this "The Smurfs fever" to launch a lively and witty The Smurfs series watch.

These watches include the "Skinwatch" series and the "Silhouette" series.

Each watch of the "Skinwatch" series is deduced from different colors of candy.

Blue dad, blue sister, Cong Cong, blue, clumsy and LeLe are familiar with their childhood partners. They appear on the dial with a naughty and lovely gesture. The "Silhouette" watch shows the interesting scenes of The Smurfs's pyramid from the watch band to the dial.


The Smurfs body


Prevailing Chinese network


A "The Smurfs body" is emerging on the Internet. On the micro-blog homepage of many portals, there is a column to write your own "The Smurfs body".


Only a few days since the movie was released, micro-blog has summed up the 16 most representative versions of news, nurse, PUFA, doctoral, research, investment bank, accounting, IT and so on.


For example, the popular programmer version: "there are a group of programmers on the sea side of the mountain. They are honest and shy. They are smart and rich.

They sat there all day and stayed up writing software, and they took a bite of instant noodles when they were hungry.

Oh, hard working programmers, oh, hard working programmers, they will have to do it again, but there will be only two days left. "


Related links


In 1959, Belgian television began to play The Smurfs cartoons. In 1981, Nbc National Broadcasting Company bought copyright and hired some original animated cartoons to produce and broadcast American version of The Smurfs.

For many people born in the 70s and 80s, The Smurfs is an indispensable part of their childhood memories.

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