The Leading Position Of Footwear Industry In Dongguan Can Be Guaranteed For At Least 20 Years.

"The footwear industry in Dongguan is undergoing profound changes. In the next 20 years, the footwear industry in Dongguan is still in the leading position in the world.

Shoe factory running away shows that the effect of industrial pfer and upgrading is highlighted.

about

Zhang Ronghua, honorary president of Dongguan leather shoes Association and President of Huajian shoe industry,

"Dongguan

Zhang Ronghua, the honorary president of Dongguan leather shoes Association and President of Huajian shoes industry, yesterday interviewed the reporter. He thought that the current shift of shoe factories showed that Dongguan's manufacturing industry is undergoing profound changes.

"We have made a comprehensive analysis of the changes in manufacturing industry. Over the past 20 years, we have all started from labor intensive to comprehensive R & D, automation and trade, personnel training and new materials research and development.

Labor-intensive factories always go to low wage areas, but the achievements of trade, talent training and new materials development will not disappear. "

Zhang Ronghua believes that the development of the world's leather shoes industry started from Europe and America to Hongkong, China, and then settled down in Dongguan. Now it has formed a worldwide production base. Dongguan has developed from the low end manufacturing to the high-end R & D, machinery design and manufacture that has begun to take shape.

Therefore, although the low-end production line began to leave Southeast Asia and the mainland, high-end development, trade and material manufacturing in Dongguan were stable for 20 years without problems.

For the future trend of Dongguan footwear industry, Zhang Ronghua and vice president Zhang Hong of the world footwear base in Dongguan think that trade, R & D and personnel training will be dominated by Dongguan.

The footwear industry in Dongguan will mainly focus on settlement, trade, circulation and material trading in the future development.

The industry generally believes that, faced with the practical problems of labor shortage, there is no room for opening production in Dongguan. The production of leather shoes will develop evenly in the whole country and Southeast Asia in a short time, and 30% of Dongguan's output will be pferred to Southeast Asia. For the whole country, the output will still increase by 15%, because the labor force in the mainland will still have larger space development.

In the long run, there will be a balanced distribution of low-end, mid end and high-end footwear products in Dongguan, and shoe factories will be less and less.

"The future production line will be mainly automation and functionalization. The factory of 5000 people will reach the output of 10000 people now, and the efficiency of internal management will be improved.

Zhang Ronghua revealed that from 2008, the output of Dongguan's low-end shoes showed a decline of 20% per year, followed by a downward trend.

Data: leather shoes export volume declined, paction volume increased.

Data from customs showed that the number of leather shoes exports in Dongguan declined by 7.8% in the first half of this year, but the volume of pactions increased by 20%.

This shows that although the cost has risen, the price of export shoes has been raised. For shoe factories, there is no unease of volume and price. It is very rare.

Zhang Ronghua believes that at present, many large and medium-sized Taiwan funded enterprises stop production is the main factor to reduce export volume, because most of the children of the first generation of Taiwanese businessmen are unwilling to inherit this labor-intensive industry, so they turn, close or retire.

"Shoe factories mainly focus on low-end manufacturing, but there is no such thing as research and development."

Zhang Ronghua believes that the strength of Dongguan's shoe research and development has not been weakened, but has been rising steadily.

For some shoe factories moving to Southeast Asia, Zhang Ronghua disclosed that in some places, some investors are unable to overcome in a short period of time. Cultural problems, legal problems and labor rights problems need to be digested. Vietnam may be a better choice.

In fact, the shoe factories in Dongguan are the largest in Vietnam, but there are also problems of high cost and shortage of labor. Therefore, mechanization is the biggest problem facing the industry, and it is also a long-term solution.

Answer: set up "world shoe base"

At present, 30% of the top brands of shoes are developed and manufactured in Dongguan, while Italy accounts for 60% of the total.

To this end, Dongguan has approved the establishment of the world shoe base.

This huge project of materials research and development, high-end brand design, personnel training, certification system and new material trading has begun to take shape.

Zhang Hong, head of the head office, told reporters that the positioning of the headquarters base in the future development, the current production link "running away" Dongguan trend will not affect the headquarters base. The development layout of the base is expected to be in the market development after 5 years. It is not the development of manufacturing industry, but the development of technology, commerce and fashion, providing consulting, talent, communication, exhibition, culture, certification and other service industries.

The project is an import and export trade platform for China's footwear industry to enter the world, and a high-speed service platform for the world footwear industry.

Many shoe industry circles believe that Dongguan has changed from the manufacturing base to a high economic and trade zone with high added value.

Expert: hollowing development is most beneficial to shoe enterprises.

As for the phenomenon of "hollowing out" of Dongguan shoe enterprises, Professor Jiang Lin, director of the Department of Finance and taxation of South of the Five Ridges College of Zhongshan University and professor of Dongguan special research institute, believe that there are many reasons for this phenomenon.

For enterprises, they do not want to give up completely Dongguan. Dongguan has a unique advantage compared with other regions or cities. Its export oriented economy is developed, connecting with Shenzhen and Hongkong, and its geographical advantages are obvious.

Jiang Lin believes that headquarters location is not significant for processing trade enterprises, but they are more concerned about cost savings.

"If the headquarters of Dongguan shoe enterprises are not strong enough, maybe the Southeast Asian region will gradually develop the headquarters economy."

Jiang Lin said that the current hollowing up pattern is the most advantageous for enterprises.

For many enterprises in Dongguan, "run away" or reduce production scale and collapse phenomenon, Jiang Lin think this is the inevitable result of the pformation of shoe enterprises.

Under the influence of no order, international economic situation reversal, consumer consumption decline and RMB appreciation, shoe enterprises are facing a difficult integration stage.

Jiang Lin explained that at present, there are several phenomena in Dongguan shoe enterprises, which have been completely exported before, and now the export and domestic demand are all done. The production line has begun to make adjustments and increase the domestic demand brand.

He believes that at present, the shoe industry is reshuffling, in a relatively difficult integration stage.

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The shoe making pattern in Dongguan is undergoing a fission.

At present, China's footwear industry accounts for six or seven of the world's total, with 13 billion pairs of shoes per year, of which nearly 10 billion are exported.

According to relevant data, in 2010, there were more than 1600 shoe enterprises in Dongguan, with an annual output value of 63 billion yuan.

The export oriented footwear structure in Dongguan is undergoing a fission.

After entering the twenty-first Century, some shoe companies moved to other Asian countries such as Vietnam, India and Bangladesh. Meanwhile, the shoe factories moved northward and the East shoes moved westward.

Brazil international trader, Monte Monte has pferred half of Dongguan's business to Sichuan and Qingdao, and has also built a shoe production line in Chongqing.

Zhou Shijian, a business commentary expert, described the fate of Guangdong's foundry with "no alternative".

He thinks that processing trade has completed its historical mission, and primary processing is doomed to be eliminated.

"The world's industrial pfer will not stop. The world's shoe making pattern is being highly concentrated in China and gradually diverted to Southeast Asia and other regions."

Zhou Shijian said.