Shanghai Shoe Industry Leather Exhibition Exhibition Director Director Brand "Global Love"

It is reported that NARINI, FEGLAR, CARVEN, Italy

Recently, the organizers and contractors of Shanghai shoe leather exhibition organized a business delegation with the domestic footwear industry to visit the Milan shoe exhibition in Italy. At the same time, they conducted a field inspection of Italy's three major shoemaking bases, Markey, Tuscany and Venetian.

The implementation of the Shanghai footwear leather exhibition in Italy is more extensive and in-depth with international practice. It also provides a more open opportunity for the Italy shoe industry to enter the Chinese market and the domestic brand to the international market.

At present, under the background of the world economic depression, the decline of credit rating in Europe and the United States and the continuing downturn in consumption, the domestic consumption level has been continuously enhanced under the special background of the Chinese market.

According to reports, during the "eleven Golden Week" period, the total sales volume of the domestic market was nearly 700 billion yuan, a record high, of which apparel retail sales grew by 45.4--67% year-on-year.

The massive release of the "Golden Week" consumption potential highlights the huge space and potential of China's consumer market, and countries are paying attention to the Chinese market.

In the course of the on-the-spot investigation in Italy, the Chinese side felt the strong interest of Italy shoe industry in the Chinese market.

The Italian side is actively communicating with members of the delegation and attaches great importance to this opportunity to communicate with China's footwear industry.

The Italy leather manufacturers association has reached a partnership with the organizers and will take part in the 100th Shanghai shoe leather exhibition.

The organizers of the exhibition said that the shoe industry exhibition of Shanghai footwear industry will gradually accelerate the pace of internationalization and create China's "Milan shoes exhibition".

It is understood that the Shanghai shoe leather exhibition will boost domestic and foreign brand communication and cooperation, and move towards mainstream sales channels, providing a more open platform for the footwear industry at home and abroad.

At the last exhibition, Rieker joined hands with Japan and Thailand, the romanticism of GB and AOKANG brand, the popularity of Italy Renaissance and fashion, and the good international foundation. The 100th Shanghai shoe leather exhibition will bring more resources grafting opportunities to international and domestic brands while expanding the scale of international brands and strengthening international exchanges.

First, with the participation of many participating brands as the precondition, integrating international and domestic high quality agent resources can not only expand the ordering group, but also make it the most popular commodity.

Two, international and domestic brands can attract more new customers and cooperative brands in Shanghai footwear exhibition. The quality of customers is not only highly improved, but also extended.

Three, Shanghai shoe leather exhibition will promote the internationalization of exhibition operation mode, combine brand ordering with exhibition, and provide docking for production enterprises to achieve production orders. That is to say, the major brands can maximize the effect of product ordering by means of exhibition platform.

Four, the strengthening of the exchange of footwear industry at home and abroad has brought more opportunities for cooperation between international and domestic brands.

Five, with the help of Shanghai shoes exhibition, international brands can enhance the publicity effect of entering the domestic market, while domestic brands will also display their own image to the international market, achieving the effect of two-way propaganda.

Six, the Shanghai shoe leather exhibition is based on specialization and internationalization, so that domestic brands can experience and learn from the advanced level of R & D, production and management of international brands.

Seven, the footwear industry exhibition in Shanghai pays more attention to the guidance of the trend and the participation of more international brands will enable domestic brands to grasp the latest international trends and brand dynamics.

The 100th Shanghai shoe leather exhibition has a steady and fast pace of internationalization.

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