On The Occasion Of The Shoe Exhibition, The Global Shoe Merchants Will Gather Dongguan "Nuggets China"

Economic downturn, sluggish demand, global

International brand shoe enterprises actively enter China

According to McKinsey Global Research Institute

Leading domestic shoe makers, such as BELLE and Saturday, occupy the low and middle consumption market below 1000 yuan.

The middle and high-end market is still in its infancy, and overseas two or three line brands can take this opportunity to open up the domestic market.

Plus, from the survey of large buyers in the spring shoe exhibition in 2011, traders, retailers, distributors and agents in Qingdao, Shanghai, Beijing, Suzhou and Hangzhou are also deeply interested in overseas brands.

Because of the Chinese market, this year's Dongguan Houjie autumn shoe exhibition has set up an international brand corridor, which has brought together hundreds of famous brands abroad to show the trend shoes around the world. Among them, the Portuguese footwear association APICCAPS is the first group to participate in the exhibition.

Portugal is a big country of traditional shoe making. The shoe making industry has developed to the third largest exporter in Europe and the seventh largest exporter in the world.

The Portuguese footwear association hopes to find a Chinese partner at the Dongguan shoe fair to help Portuguese brands enter this huge market.

In addition, BRUNATE, EMOZIONI, TATUAGGI, HAYZEK and other hundred international brands will also make a collective appearance, plus the on-site brand trade matching meeting, will create a trade opportunity for domestic and foreign businesses.

Dongguan is known as the "world shoe capital".

However, under the impact of the economic crisis, many shoe manufacturers in Dongguan exported.

"Mainland market consumption growth is strong, in the future will increase the development of the mainland market."

Dongguan thick Street Qisheng shoe industry related people said that the company's current sales growth of about 20%, and now the first tier cities in China has more than 200 stores, will gradually expand to the two or three tier cities in the future.

In recent years, domestic shoe enterprises have been plotting pformation and upgrading to create their own brands.

Many shoe companies have promoted brand awareness and R & D as a new direction of development.

The shoe show will help shoe companies enhance their design capabilities. The new Hongkong creative works exhibition area will be set up, and the selected works of creative fashion shoes from the Hongkong Institute of higher education and Technology (THEI) will be unveiled for the first time.

A group of young and potential design elites in Hongkong will exchange design works from the fashion capital with domestic shoe companies. Besides shoes, they will also have showcases of clothing and handbags.

In order to build a docking platform for young designers and shoe manufacturers in Hongkong, we hope that designers will have the chance to create original works.

According to the introduction, Dr. Liao Yongxin, lecturer of the Department of textiles and clothing, Hong Kong Polytech University, will give a special lecture at the shoe exhibition to analyze how to make market positioning and highlight brand differentiation after upgrading and pformation.