Haining Leather City Fur Try On For Only One Second &Nbsp; "3D Virtual Fitting Mirror" Test Water.

　 Hangzhou "3D virtual fitting mirror" to test water in different places

Customers can try on clothes in Haining leather city.

People who like to go shopping have such experiences. Market They are all overcrowded. They are always busy. clothing No need to mention the counters, even a long queue outside the fitting room. Hangzhou A IT company found business opportunities. After two years of research and development, it launched the "3D virtual fitting".

Recently, "3D virtual fitting" is located in Haining leather city. Customers can try all kinds of fur coats as long as they wave to the fitting glasses.

　 Change clothes for a second.

In the middle hall of the third floor of leather city in Haining, there are two electronic screens with one or more people. A model station can easily select different functions and leather clothing on the screen before changing the gesture in front of the display screen, and the 3D effect of the model wearing different clothes on the display screen. The most amazing thing is that as the body swings, the clothes will move along with them. Just like wearing them on the body, it will completely save the troublesome process of taking, removing and changing.

It turned out that the merchants of Haining leather city found that the number of customers who visited the leather city increased significantly in the autumn and winter. It was a bit busy to help them pick and choose clothes one by one. Besides, leather clothing was too expensive. If every customer came to try it on, it would not be damaged. If it could provide "virtual fitting" service, this concern would be dispelled naturally, and the efficiency of customer changing clothes was also improved.

These two electronic screens are the "3D virtual fitting mirror" which has just been introduced by leather city. Now, the "fitting mirror" has already imported more than 20 leather garments, and customers can change clothes in one second.

Besides, for the like clothes, the virtual fitting room also provides the camera function, and when the "fitting room" is free, it can also play the promotional video of the manufacturer.

　 "3D fitting mirror" made in Hangzhou

The introduction of this fitting mirror is a company called Hangzhou mobile digital. Chen Liwei, vice president of the company from Taiwan, introduced the "3D virtual fitting room" based on Augmented Reality (AR) and somatosensory technology.

"Simply speaking, AR is the real environment and virtual objects in real-time stacked to the same picture or space exist simultaneously, in the 3D virtual fitting room screen, the model can try on all kinds of clothes, that's the truth. In fact, this is one of the research hotspots of many famous universities and research institutions in recent years, and with the technology of somatosensory, this" fitting room "can judge the instructions issued by the body through the body action.

According to Chen, Sen mobile digital has independent intellectual property rights in the "3D virtual fitting room" software. In terms of hardware, Sen has chosen to cooperate with Israel Primesense and Taiwan ASUS ASUS, the former is the leading manufacturer of global somatosensory technology chips, the latter is the world's leading computer brand, and has the world's first 3D induction professional camera.

　 "Fitting mirror" can be sold or "delivered".

Now, many clothing brands and pavilions have expressed interest in this "3D virtual fitting". Some of them are familiar with Hangzhou's women's clothing brand, and some have already moved the fitting room into their flagship store. "Hangzhou"

Sam mobile digital is also exploring new business models. "We have locked two categories of" virtual fitting rooms "customers, one is high-end clothing brand customers, one is a large shopping center, and the business models adopted by these two types of customers are also different. The former mainly sells machines, and the latter mainly makes profits through follow-up services and maintenance.

In Chen Liwei's view, there are many clothing brands in large shopping centers. Before entering into the fitting room, every garment needs to establish 3D model. This is a huge market. "Modeling needs to be done by professionals, and the fees in the market are more standardized. We hope that we can give free dressing to the" fitting room "and follow the" modeling "service charge mode to achieve sustainable cooperation with businessmen.