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Thermal Underwear Is A Variety Of Materials &Nbsp; Businessmen Or Play With New Terms To Steal Concepts.

2011/12/9 16:23:00 50

Thermal UnderwearBamboo Charcoal Fiber Promotion

The temperature dropped suddenly and warm in Shanghai.

Underwear

Sales began to heat up.

In order to attract consumers, merchants played the "high-tech" brand in the publicity process.

Industry experts have warned that many brands may replace their material names with product names on material labels, exaggerate publicity, and change concepts. When buying underwear, they should not be attracted by the gimmicks on the packaging, recognize the material and understand the various indexes such as heat preservation rate and air permeability.


Thermal underwear is full of material.


Recently, the reporter came to a large shopping mall on Hongmei Road, and saw that the thermal underwear had been put in the obvious business.

Promotion

Location.

According to the different materials, the price of thermal underwear ranges from tens of yuan to three hundred yuan. Bamboo charcoal plush, seamless bamboo fiber, regenerated fiber, gold velvet, Australian pearl velvet, supreme Suzhou velvet and other fabrics are also dazzling.

A consumer who is choosing underwear says: "I've heard of bamboo charcoal fiber, but I don't know much about the specific effects of so many materials.

When choosing underwear, it's mainly about the brand, the price and the feel of the clothes.


In addition to the above materials, in some online shops, the material of thermal underwear is even more varied, milk protein fiber,

Viscose fiber

, Salam fever fiber...

In the name of "hi tech" brand, it is known as beauty body skin care, sterilization and deodorization.

Even in an online shop, journalists saw underwear products charged by lithium batteries, which cost up to 380 yuan, more than twice the average underwear in supermarkets.

"Lithium batteries and mobile phones can be removed, clothes, back, cervical vertebrae, pants below the knee have hot spots, duration of 4 hours to 8 hours."

This kind of underwear is made of composite heating fiber. It is a new high-tech product. It not only keeps warm, but also prevents and controls all diseases.


Businessmen or play with new terms to change concepts


Qian Xiaoping, director of Shanghai knitting underwear industry association, said that the main material of thermal underwear is divided into three kinds. The first one is natural fiber, such as cotton fiber, soybean fiber, wool and so on. It is processed by natural plants and animals. The second one is modified fiber, such as milk protein fiber, etc., adding chemical composition on the basis of natural fiber. The third is purified fiber, that is, raw materials extracted from petroleum.


"There are so many underwear fabrics on the market. Some of them just replace the raw material names with product names. They are not high-tech or new inventions."

Qian Xiaoping said that according to the national standard GB/T4146.1-2009, the first part of textile chemical fiber: the name of the genus, the chemical fiber used for textile is of 28 kinds, commonly used acrylic, polyester, spandex, modal fiber and so on. If the name of the label on the merchant's label exceeds those 28 kinds, it may be playing with new terms, or even changing the concept of fooling consumers.


"As for heating clothing with lithium batteries, it has been used only in field work clothes before. Now it is not clear how to use it in underwear.

It is recommended that consumers recognize the material and understand the fever rate and insulation rate after purchase, and then choose to purchase. Do not blindly trust the business propaganda.

Qian Xiaoping said.

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