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Shenzhen Clothing Brand Diversification &Nbsp; Market Expansion Talent Requirements Are Different.

2011/12/13 17:16:00 30

Diversification Of Clothing Brands In Shenzhen

December 5, 2011 by

clothing

The twenty-sixth network organized by the elite network

Job fair

The opening ceremony of the Shenzhen special area was held at a grand opening. At the recruitment meeting, the market development and sales positions were well received, including the Shenzhen Eli Gao Industrial Co., Ltd., Shenzhen Shengze Garment Co., Ltd., Shenzhen Nanshan District color clothing store, Shenzhen Ou Di dress limited company, Shenzhen Yan Ling fashion (International) Co., Ltd. and many other enterprises.

"Clothing in Shenzhen area"

brand

The diversity of enterprises has formed a differentiated positioning of sales / development personnel.

Organizers of the event organizers said the head of clothing talent network.

This time, we will take part in the recruitment fair, which includes clothing enterprises mainly based on international brands, and enterprises that mainly develop domestic market by producing their own brands. At the same time, there are also Shenzhen United States Fashion Co., Ltd., which is famous for its hand-painted high-end garments.

The brand positioning of clothing is different, and the requirements for talents are different.

Take the market expansion post as an example, the Shenzhen Shengze Garment Co., Ltd., which is the famous clothing brand MARCUSS of Italy, asks the extension personnel to understand the policies of joining, and to participate in the formulation and establishment of the franchisee resource database.

Lingerie, a lingerie underwear company, requires developers to master the pattern and situation of underwear competition in several major regional markets (familiar with the northwest and North China markets), and deeply understand the strategy of brand operation in the regional market (brand promotion, market planning, channel construction, terminal management, commodity management, etc.).

In addition, the diversification of the management mode of garment enterprises also results in the differentiation of job responsibilities.

From the posts released by the company at the recruitment meeting, we can see that only the sales and development posts include foreign trade salesmen, salesmen, network promoters, merchandisers, market development personnel, and many other posts, and because of the different ways, the requirements for these positions are also different.

about

foreign trade

The requirements of business personnel and enterprises are relatively high. Generally speaking, they need to be proficient in using English or other languages, as well as to understand the clothing market of cooperative countries and local customs. Besides, the relevant laws and regulations on foreign trade pactions should also be understood.

For local market development personnel, familiar with clothing sales.

terminal

It is necessary to understand the development of the industry.

In addition, with the prevalence of e-commerce, the development of online channels is also in full swing.

For such developers, they need to be familiar with the corresponding network promotion methods, proficient in new network functions such as BBS, community, blog, QQ group, micro-blog and so on. They can promote and promote the company store stores on all kinds of websites, and also participate in the planning, optimization, implementation and effect tracking analysis of the company's network promotion activities.

In fact, sales and development personnel are not sales in a simple sense, but also know how to make use of product design concepts, values, concepts, culture and so on to develop effective market by means of marketing.