Ordos Olympic Group: Reshaping Quality Life

In recent years, with the rapid growth of China's high-quality consumer market, China's textile and garment industry has entered the acceleration stage of innovation and development and quality improvement.

With the "warm world", the Ordos group, which is the leading brand of cashmere industry, has been established. In the multi brand and multi variety management strategy of enterprises, Ordos Austria group is a new starting point.

Quality core

In July 2002, Beijing Erdos wool products Co., Ltd. was set up to be responsible for the development, production and sale of "Ordos Austrian group" wool knitting products.

In the same year, in order to make full use of the abundant production resources and obvious market advantages of the knitted sweaters in Tongxiang, Zhejiang, a branch was established in the first economic development zone of Tongxiang, and the Ordos Olympic group was fully implemented.

In 2006, the Ordos Austrian group used nanotechnology and antistatic technology on sweaters. The continuous application and popularization of these new technologies in the production of products significantly improved the technological content and added value of "Ordos Austrian group" sweater products, meeting the needs of diverse consumers.

"Ordos Olympic group" was named "China famous brand product" by AQSIQ.

Driven by the product, 2006, 2007, 2008, and four consecutive years in 2009, according to the national large-scale retail enterprises' main economic indicators and major commodity sales information conference, "Ordos Austrian group"

brand effect

Among them, the sales strategy has also played an important role.

At the very beginning, they managed and operated in accordance with the mode of recruiting provincial agents, expanded their business in franchise system, promoted marketing with a unified product image and brand image, and joined hands with channel providers to jointly optimize and improve the market operation mechanism.

In 2003, after a year's operation, Ordos Austria group has established more than 1200 sales outlets in various provinces and cities throughout the country, and sales terminals basically cover all parts of the country.

In those years, we achieved millions of outstanding achievements and entered the top three industries in one fell swoop.

It was driven by sales that in 2004, the wool knitting industry encountered severe winter. "Ordos Olympic group" stood up to the pressure and went up against the wind. Annual sales continued to show an increasing trend.

In 2005, "Ordos Austrian group"

"Ordos Austria group" has been appraised as "quality, service, reputation consumer satisfaction product", "wool knitted apparel quality" and "wool knitted apparel excellent products" and so on, sales performance has been increasing year by year.

Cultural value

Advocating low carbon, free, comfortable and healthy lifestyle is the core concept of "Ordos Austrian group" unremitting efforts to create a high-quality clothing culture for sweaters.

"People-oriented", "Ordos Austrian group" brings people's mature clothing concept and life philosophy: disdain to show off the price of clothing, show the individual personality charm in natural clothing, express themselves in calmly, make clothes and people complement each other, and achieve the highest realm of dressing aesthetics.

In terms of design concept, "Ordos Austria group" has diversified design styles, concise and exquisite, changing without losing nature, and expressing itself in a leisurely manner.

The natural and classic Austrian group sweater emphasizes the elegance and appropriateness of different occasions. In the design, it is embodied in the style, the change of the yarn organization, or the reprocessing and decorating means -- the use of jacquard pattern, hot drill, metal zipper and buttons to create the elegant, dignified and masculine nature of women.

At the same time, they insist on the idea of "taking from the people and using the people".

"Ordos Olympic group" is gaining market wealth.