The Shaping Of Clothing Brand Value Is Immense.

In essence, clothing, like household appliances and cars, is the basic raw material that is undifferentiated, which has been given the promotion of value after combined processing.

Consumers are willing to pay for different purchases.

For example, two garments with similar workmanship and style, but because of the different brands, the difference between the final market selling price is very great.

For the premium portion, some people think that it is unfair money to advertise for businesses, and some people regard it as a need for grades and positioning.

Securities Times reporter learned in the survey, a mid priced clothing priced at 1000 yuan, production costs, including raw materials, labor costs accounted for only about 15%~20%, circulation, including

With the increase of the selling price of goods, the proportion of production cost will be further reduced. Before that, the media reported that the price of an international brand is tens of thousands, and the cost of production is only a few hundred yuan, and the rest of the cost is used for image promotion and maintenance.

The role of brand in shaping the value of a product is obviously enormous and sometimes even exceeds that of commodity production itself.

If the meaning of the brand is further enlarged to the whole country.

In particular, the rapid development of e-commerce in China is dominated by brand building.