Let The Best Hand-Made Shoes Comfort Our Journey.

If you want to have a pair of handmade shoes that are unmatched by the world's top shoemakers, then there are people in China who can meet your needs.

Vassless (Chinese name "wisdom") has been focusing on providing such services for high-end Chinese people.

"Let the high-end Chinese people buy healthy and comfortable world handmade shoes in China and enjoy the honorable life experience that is synchronized with the world. This is the mission of Vassless."

In the afternoon of November 15, 2011, Mr. Hu Jianqiang, chairman of the group of well-known luxury goods operators, told reporters.

Vassless is a joint venture established by the British CJ group and Beijing Leshan company. It is mainly operated by European high-end, comfortable health luxury shoes and handmade customized shoes.

According to Hu Jianqiang, all of Vassless's brands have a history of over 100 years. They sell high quality shoes favored by aristocrats and dignitaries and celebrities in Europe and the United States.

Through the integrated sales platform of Vassless, China's high-end people can not only buy the European hand made shoes series through the physical store, such as the European model of handmade shoes, Finn Comfort, Spain national treasure.

Let the best hand-made shoes comfort our journey.

Hu Jianqiang likes things that are more precious as time goes by.

He was back in front of a friend's Handbook, "the heart of the Po Bo Luo Mo Luo", which brew Puer tea for visitors in person, introducing his love for the ultimate handmade products.

He used to set up the tea and sea table, and the office was also made of hand-made gold nanmu furniture.

It is said that this set of handmade furniture of golden silk and nanmu is selected from the Dabie Mountain Area of the Three Gorges, and it took more than 6 months from material selection to workmanship, which cost about 400000 yuan.

"A pair of hand-made shoes will bring people not only top class comfort and free enjoyment, but more importantly, hand-made products will awaken valuable traditions that we can easily discard."

Hu Jianqiang believes that these traditional techniques not only bring people the ultimate experience and spiritual enjoyment, but also form potential industries.

According to Hu Jianqiang, the manual shoe booking process is a private and expectant process.

The professional foot teacher of Vassless first comes to the foot for the customer, and the process of foot measurement can not be used by any modern measuring equipment - because only manual, is the most reliable.

The foot master first asked the guest to stand on a piece of paper and draw the outline of his foot with a pencil.

Next, record the special status of the toe joints, plantar and other related parts of the customer.

Finally, we need to measure the length, width, height, circumference, foot arch curvature and toe data of each leg.

In addition, the foot division should leave the footprints of the customers to understand the distribution of the body's center of gravity and the location of its focus when walking.

The second procedure of manually customizing shoes is to make shoe last.

Unlike many workshops, the top shoemaker in Europe will not only make shoe last according to the foot shape of the guests, but also make different shoe last shoes on the same foot according to the different shoe styles. Each shoe last needs more than 20 hours to complete, and these shoe last will be carefully preserved as the personal information of the shoe by the shoe maker.

After the completion of the shoe last, customers will receive several pairs of test shoes in succession, and will not enter the real shoe making procedure until there is no problem in the comfort degree such as try out.

At the final stage of shoemaking, the upper and sole have been stitched. The next job is to adjust the local details of the shoes and add the lining.

This is a very important process. It must be operated by experienced shoemaker. The upper can neither be too high nor too low, and the angle and the radian must be identical.

Because people's feet are always different, and the sense of balance and comfort can't just be the simple symmetry of the two shoes.

For example, because Vassless respects the shoe making craftsmen who have been stubbornly refusing to use mold and mechanized assembly line for making shoes since eighteenth Century, a Chinese customer custom-made world famous shoes usually have to wait for three months.

Because in such a hand-made shoemaking process, a pair of shoes need more than 60 hands and 200 more processes to ensure that each pair of shoes can possess original, excellent and exquisite manual workmanship.

{page_break}

Manual spirit

It is the scarce spirit of industry at present.

"Nowadays, there are still many real high-end luxury brands abroad that do not enter China. We recommend the best things abroad to the best people in China."

Hu Jianqiang said confidently: "this is not only to promote domestic demand, but also to achieve our business goals through the development of the highly value-added handicraft industry and health industry."

To Hu Jianqiang's pride, his viewpoint has been confirmed by Mr. Mao Yushi, a famous economist. Mao Yushi believes that the domestic sale of foreign goods will be a trend. The tariff will be higher in the past two years, but it will come down in a few years.

When entrepreneurs are gradually away from industry and expect to use money to fry money to achieve speculative purposes, both the macro and micro need to focus on the spirit of industry to support the sustained, innovative and high-quality development of China's economy.

It is precisely because of this observation that Hu Jianqiang's quality and reliability are the vitality of Vassless's world famous handmade shoes in China.

When negotiating with European luxury card makers, Hu Jianqiang set three basic principles of brand agency for Vassless. First, it must be more than 100 years old brand; second, there must be a physical store in Europe, Rome, Paris or London, and there are certain high-end consumers in the store. Third, it must be handmade, and the quality is up to the test.

Any unconformity is rejected by Vassless mercilessly.

"None of our brand names is Italy brand.

Italians are rather lazy. Italy's hand-made shoes are younger, and their style and culture do not match our positioning.

French, British, German and Spanish handmade shoes represent the luxury of the old times... "

During the several trips to the world to pick up the brand of hand-made shoes for Vassless, he was impressed by his preciseness and focus.

He told us a story of his own experience:

We went from Hamburg Germany to a small town in Bavaria to take four trains to Europe.

We didn't know how to get there. We asked a conductor when we got on the train.

After hearing what we said, he turned away.

At first I thought the conductor didn't understand us.

More than 20 minutes later, he came back and gave us a note.

At that time, he designed two lines for us.

One route is the shortest and the shortest one.

We chose a route between the European railway station and the station, and drove for ten minutes. After getting off the train, we waited for two or three minutes on the platform and then changed.

When we arrived at the town, it was just the time he marked on the note.

The whole trip was designed very accurately and had to be admired.

We came to the factory, covering an area of 600 mu.

The workers are all driving to work. The factory called FINN COMFORT is only a few football fields in the leather workshop, which is stacked with all kinds of orders.

The boss Voight is the fourth generation of the company's successor. He entered the enterprise in his teens and worked in the factory at the age of 68.

At present, he is still chairman and CEO, and his son is more than 40 years old, or the workshop director.

Perhaps it is this spirit of concentration from Germany that comes from the ultimate handmade spirit of generations handed down from all over the world, giving Hu Jianqiang the confidence to promote the world's hand-made shoes in China, and he also believes that he can make his life more meaningful.