Spring Festival Costumes: Wear New Clothes To Wear New Products

In the traditional Chinese concept,

How much money did you spend on clothing in the new year? The reporter conducted random surveys of 20 consumers, and found that new purchases were made before the Spring Festival.

In the investigation of what new clothes to buy during the Spring Festival, sweaters,

While white-collar cattle and cattle have been drying out their home spring books for several years, we can see the changes of consumption psychology and consumption level of citizens over the past decade.

The year of the Dragon awards itself for luxury goods.

Niu Niu, the standard post-80 generation, was a sales company in a network company. Its performance was good. During the new year, she received a big red envelope from the company, but she did not use the money to buy a new "outfit" for herself.

"Basically you buy new clothes every month, so it's not important to buy another set of new year's Eve."

The cow said.

Since the beginning of January, there have been crowded scenes in various shopping malls and stores in the city, and the promotion of winter clothing has entered the white hot stage.

Most clothing stores have launched the biggest promotional activities of the whole year, such as "full court 50 percent off" and "full 99 yuan reduction of 60 yuan". The clothing brands also hope to complete the sales task at the last minute before the Spring Festival to create a good start for 2012.

I bought a sweater for my parents during the new year.

"Old people are different from our generation. They do not attach much importance to style, but they pay more attention to comfort.

So I chose two classic cashmere sweaters for them.

After two clothes were discounted, it cost less than 3000 yuan.

And for her own reward, she said, at Christmas time, she had already bought a pair of high tube boots and had spent 1700 yuan on the discount.

"Spring Festival is not going to buy new clothes again, but we must reward ourselves for what we have achieved in a year's hard work."

Niu Niu said that she bought an old Prada bag for herself at the end of the year, which cost 26800 yuan.

"It's a little expensive, but after all, it's an international brand. Quality and service are not at all."

Shoes 1700 yuan

26800 yuan.

Parents wear 3000 yuan

Total 31500 yuan.

Beef ox consumption in Spring Festival 2012

When I was little, clothes were made by my mother.

Remembering when I was young, Niu Niu said, I still remember that the clothes that I used to wear during the new year were all made by my mother.

Niu Niu mother said, "she looks at fashion magazines and looks for herself. Then she chooses her favorite cloth again, and she smelled from childhood."

"When I was a child, life was not so good. New clothes were always done in the tailor's shop. I remember that every year, my mother would buy a new cloth, even if the clothes made by the tailor shop were not good looking, but because they were new clothes, they were still the" capital "displayed among their partners.

Recall that around 1992, the "love brand" clothes worn by cattle and cattle were still very affordable.

"At that time, I made about more than 20 yuan for clothes."

Niu Niu said that he would buy another pair of new shoes, which was the most expensive one at that time. I remember that I once had a pair of red leather shoes, which was less than 300 yuan, and I liked them very much.

"At that time, when buying clothes was usually less, it was already a tradition to add new clothes to the Chinese New Year.

I remember one year, in order to buy a new sweater and spend an afternoon in the mall, it was robbing. "

Niu Niu Ma said that there was no brand concept at that time, and the clothes in the mall were not many.

To calculate the accounts, the cow's clothes cost less than 30 yuan that year, and the shoes are large pieces, which cost almost 300 yuan.

Two parents bought a coat, sweater and shoes, which cost less than 1000 yuan.

{page_break}

Parents wear 1000 yuan

Niu Niu clothing 30 yuan

Niu Niu shoes 300 yuan

Total 1330 yuan.

Consumption during Spring Festival 1992

Favorite sports brand in middle school

Niu Niu said that she had started to have brand consciousness since she was in high school. At that time, she was particularly fond of sports and leisure brands.

"At that time, I knew that there was a Baleno, I knew Paci Doug, I knew Nike and Adidas, and I wanted to wear such a sportswear in the new year."

Niu Niu talked about the Spring Festival in middle school.

"Every year before the lunar new year, I have to go to the mall with my mother, from jackets, pants and shoes to new ones.

I remember one year when mom said that I always buy similar sports shoes. It's too wasteful to buy new shoes for me. I fought with my family at that time.

At the beginning, the new year in the impression was always related to new clothes. Without new clothes, there would be no "year flavor".

This situation has been accompanied by cattle for many years, and in those years, her home spring bills have not changed much.

"I usually buy a full set of sweaters, pants, sneakers and new school bags.

Mom and dad usually buy shoes and a sweater or a coat.

In short, the cost of clothing is about 2000 yuan.

Niu Niu said, "one year, when I caught up with my cousin's marriage, my father ordered a new suit. It cost less than 1500 yuan. It was a luxury consumption in those years."

Ox shoes 500 yuan, beef ox sweater 300 yuan.

Niu Niu pants 400 yuan, father's suit 1500 yuan.

Mother shoes 600 yuan, mother sweater 400 yuan.

Total 3700 yuan.

Consumption during Spring Festival 2000

New clothes are no longer important.

Since the beginning of the University, Niu Niu doesn't care much about buying a full set of new clothes during the Spring Festival.

"Especially when I earn money after work, I add new clothes to myself almost every month, and I am too lazy to go to the mall to" squeeze people "in the new year.

Especially after the rise of online shopping, cattle and cattle are addicted to it.

"The clothes on the Internet look nice, and much cheaper than shopping malls, and they are delivered directly to the home. I have been online shopping for two years."

For a year, cattle and cattle were bought online.

"More than 100 pieces of dress, more than 200 yuan short boots, and a small shawl of rabbit hair, only less than 200 yuan, especially cost-effective."

Niu Niu said that he had never thought that the clothes were "amazing" in his relatives and friends.

However, online shopping also has unpleasant experiences. Niu Niu said that he had bought defective products and fake goods, and later picked them up slowly. He could also find a balance between online shopping and physical consumption.

"Shoes still like to buy in the shopping mall, because they can be tried on, and there are several fixed shops on the Internet to buy clothes. The quality and size are relatively guaranteed."

The cattle that earn their own money begin to manage their parents' new clothes.

"They usually don't dress themselves very much, so now the other way round, I will put them in new clothes from head to toe every new year."

In 2008, Niu Niu went to work in the first year. The year-end bonus was 10000 yuan. She wrapped up 2000 yuan for her parents' red envelopes, and the remaining 8000 yuan became the Spring Festival installation charge.

"I bought a full set of new clothes for my mom and Dad, and I bought a set of professional suits to make it easier for me to work later."

Niu Niu recalled, "at that time, the more expensive one should be a dad's set, plus it cost about 4000 yuan, my own professional suit was 700 yuan, the rest were bought for my mother, and also a gold necklace."

Niu Niu suit 700 yuan mother coat 1000 yuan.

Mother shoes 600 yuan, father clothing 4000 yuan.

Total 6300 yuan.

Consumption during Spring Festival 2008

Public consumption is more important than quality.

Nowadays, the consumption of Spring Festival has become the most important "gold absorbing" period in major shopping malls in a year.

Once, the clothes in the shopping mall did not sell well in the new year, and even appeared the scene of "crazy rush".

It is often the consumer that "one coat is hard to find". During the Spring Festival of the same year, we want to buy new clothes that are suitable for the purpose, at least one month earlier.

At present, every new year, the mall has launched the annual sales activities, and the leading role is clothing.

Today, the shopping mall has also adjusted the thinking of casual clothing, and appropriately expanded the business area of fashion leisure and international sporting goods.

It not only improves the taste and image, but also improves sales performance and customer unit price.

Niu Niu said, in the past few years, she did not insist on clothes, so long as she was new, she liked it, but now she is more interested in clothing quality and brand.

The saying "one penny per cent" is enough to explain the consumption psychology of most consumers.

Because some brand clothing comes from some designer of big clothing company, the price of clothing is more expensive, but consumers are still willing to buy it.

The consumption account of Niuniu house also reflects the public's consumption concept for new year's new clothes.

The function of clothing has changed from the original function of cold protection to the function of beautifying oneself and beautifying life.

Consumers will also have more consideration when they buy clothes. The price is only one aspect. Fabrics, styles and even brands have been taken into consideration, requiring all kinds of conditions of clothing to satisfy their satisfaction.