Chinese Children'S Clothing Industry To Observe The Luxury Of Children'S Clothing To "Attack"

Recently,

"Just in the first half of 2011.

If we count the brands of Burberry, ArmaniJunior, D&G, Dior, FERRE, Diesel, Kenzo and Mikihouse before the Hangzhou Tower, we plan to introduce Hogan luxury children's shoes, as well as the children's boutiques in the Mixc, and the children's wear of Gucci in the flagship store at Lakeside street. It is estimated that more than 20 luxurious children's clothing will come to Hangzhou to win business.

"Before, a 60 thousand yuan consumption order is rare and is now commonplace."

Hangzhou Tower children's mall manager said.

Take Burberry children's clothing, a pair of board shoes about 1500 yuan, windbreaker is about 2000 yuan, such a price for many guests is relatively ordinary.

"They all think it's cheaper, at least 1/3 than the Burberry adult counter."

The staff said that the price of the summer wear is still cheap, and the order for winter wear is basically ten thousand yuan. Mikihouse a down jacket is over 6000 yuan. If you match sweaters, trousers, shoes and so on, it will cost nearly twenty thousand yuan.

The entry of luxurious children's clothing abroad has pushed the domestic children's clothing brand that once aroused the wind to the "stand aside".

In the recent adjustment, the ivy has been quietly moved to the middle island, and the brand performance of the children's shopping mall has been declining gradually. It used to sit on the top of the children's Mall, and now even the No.1 of central island can't be ranked.

Facing the aggressive situation of luxurious children's clothing abroad, domestic brands are also taking advantage of the rise in prices to enhance brand grades and image and shorten the gap with foreign children's clothing brands.