Five Strategies To Win The Future Market Of Garment Industry

1. Locking large commercial plaza.

The market is changing along with the change of consumer's habits and habits. Consumers of every era have their own characteristics of consumption in a specific era.

In the mainstream consumer groups of the whole society, after 50, 60 will be less and less, and the proportion of consumption will be smaller and smaller. After 70, 80 and 90 will gradually move towards the stage of history. What they pursue is a fashion and simple life style, and they prefer a one-stop service. The location of clothing stores will have a broad market prospect in the comprehensive commercial plaza, which integrates consumption, dining, entertainment and leisure.

Two, correctly interpret fashion connotation.

In addition,

Three, seize the customer product style positioning

FAB, that is, attribute, function, benefit.

The starting point of the FAB sales rule is to start from the physical properties of the products, dig out the advantages of the products, and show them to the customers, so that they can feel the benefits of the products.

This recommendation method has a certain effect, but it does not catch the core demand of customers, that is, their own positioning of the product style.

Because everyone has different interpretations of fashion, we often introduce the same clothes to different customers with the same rule of FAB, but every customer has a special liking for their own style clothes. Therefore, more often than not, we should start from the deep needs of customers and recommend them with pertinence, so that we can get twice the result with half the effort.

Four, change our thinking and cultivate loyal customers.

In general VIP operation, we often focus on customer's basic information, frequency of purchase, consumption level and size. We seldom pay attention to their professional characteristics, dress styles and physical characteristics.

Many customers don't pay much attention to dress, but from the bottom of their hearts, everyone has a yearning for beauty. This gives us broad thinking space for clothing sales. According to each customer's own characteristics and style preferences, he can find the precise positioning of his clothing in the style of wind, so as to turn customers into lifelong business partners.

Five, manage the virtual network market with the heart.

After 80, 90, or even farther, the online market will exist as a regular sales channel for a long time. The combination of online and offline markets can better adapt to social development and win future market space.

Network marketing should pay attention to the following aspects: (1) online product positioning should be combined with the consumption style demand of the mainstream Internet consumer groups such as Post-80 and 90; (2) network marketing also needs to operate and plan like an entity, rather than carelessly as an incidental sales mode, carefully planning the promotion of online marketing, strengthening the control and control of online commodities, increasing the added value of online products and improving the quality of virtual services, is the only way to win the network marketing.