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China'S Top 500 Apparel Industry Annual Conference Held In Beijing

2012/4/2 12:52:00 36

China'S Top 500 Apparel Industry Annual Meeting

" Achievements of China's top 500 apparel industry annual meeting With the theme of "the revival of China's garment industry" as the theme, the world's top experts gathered together, from 2000 executives from China's clothing industry listed companies, brands, channels, retailers and media to attend this forum to find 2012 Chinese clothing The core direction of revival. The forum will last for three days. Macro economy The three major themes of channel spanformation and retail mode were discussed, and the Chinese apparel channel learning paradigm and the retailer's learning paradigm award ceremony were conducted.

Macro perspective: 2012 the impact of international economic situation on garment industry

"Stock god" Buffett once said that when others are greedy, you should be afraid. In 2012, various financial media and economists have been playing a bad role in the world economy. Is the Chinese economy still thriving? Under the uncertain macroeconomic environment, do you have the "greed" to turn the crisis into a business opportunity when everyone else is in fear?

In 2012, in the world economy, which was "bad mouthing", retail industry took the lead. It was intertwined by the factors of slowing economic growth, increasing the cost of enterprises and increasing the pressure of inventory. In 2012, clothing retailers were not optimistic, and the major brands slowed down the speed of opening stores and lowered the expected growth of performance.

Lang Xianping, a famous economist, discussed the development trend of China's clothing industry from the height of the world economic environment. From the three listed companies, Qiu Guang and Qiu Guang, XTEP vice president of Semir clothing and Limited by Share Ltd, ye Qi, from the two aspects of strategy, brand and capital, discussed the driving force to promote the development of enterprises. Famous scholar Mr. Liang Wendao, from the Chinese traditional culture soil, seeks the "Cultural Fulcrum" for the development of the clothing industry.

It is worth mentioning that the organizers invited Yu Xiuzhen and Qiu Jing to plant two Korean experts. From the perspective of popular trend and strategy, they shared the advanced management experience of Korean enterprises with their counterparts in the mainland, which is of guiding significance to the development of domestic garment enterprises.

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"Inventory crisis" will trigger a new round of channel change

In the second half of 2011, a stock crisis of local brands quietly spread, exposing the deficiencies of local enterprises in supply chain management and retail system management. To this end, the organizers of the Forum on the second day, with the "channel power" as the theme, respectively, from the commercial real estate, department stores, electronic commerce from different angles, for enterprises to point out confusion, to seek solutions to inventory.

In twenty-first Century, Mr. Cai Yuxiang, general manager of real estate commercial real estate, provided a channel for future development of clothing enterprises in view of the current development of China's shopping centers. He pointed out that the two or three line market is a good opportunity to enter shopping centers. Enterprises can choose two ways of shopping centers and department stores according to their own circumstances.

A few years ago, local brands were learning the fast supply chain system of the international brand ZARA. Although the inventory problem plagued many service companies in 2011, there were still many excellent enterprises achieving satisfactory results in supply chain and inventory management.

The forum invited Zhou Junfeng, chairman of "nun Wen" brand, to share the success stories of enterprises, and how to use Taobao network sales to reach a win-win marketing mode under the online and offline businesses. "Chairman of the board of directors" Yao Yujian shared the practice of "zero inventory full return" VMI mode in China's apparel industry.

2012 innovation and development trend of retail mode

With the diversification of channel selection, garment enterprises will also change the retail management mode to adapt to the development of the new era. In the third day forum, Mr. Zhu Wenxin, a famous marketing expert, released the "ten major development trends of China's garment industry in 2012". Retail experts from the United States also interpreted the latest trend of American retailing and the reference of Chinese retailing.

At the same time, the forum also awarded the "China fashion channel business model, retailers learning paradigm" award winner, the representative of China's best agents and distributors, and also shared with the participants the advanced experience and experience in retail management.