South Korea'S Clothing Prices Are Falling, And The Market Is Stagnant.
South Korea's economic recession caused people to worry about stagnant inflation and rising prices, while the domestic clothing market in Korea started a fierce price war, and clothing prices dropped and fell.
韩国服装界业内人士指出,近来,Uniqlo、Zara、H&M等全球SPA品牌纷纷降低商品价格,通过价格攻势,在不景气的韩国服装市场占据越来越大的份额。这些品牌利用价格优势吸引消费者,占领明洞和江南地区等主要商业圈,还进军各大百货店及购物中心,不断扩大市场。在这样的背景下,韩国本国SPA品牌与各大服装企业也不甘示弱,纷纷作出反击,与海外品牌展开激烈竞争。
The first types of clothing that were put into price war were outdoor clothing, casual clothes and men's clothing.
In the Korean apparel market, the boundaries of other types of clothing such as outdoor clothing and casual wear are becoming more and more blurred.
In the first half of this year alone, more than 50 clothing brands planned to go public.
Sae a has experienced export experience, and recently its group's casual wear.
brand
Maypole's biggest price cut has reached 50%; LG Fashion's menswear brand Towngent and new world's international brand Tomboy have also begun to cut commodities this spring.
Price
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The brand Maypole has formulated a price strategy called "Smart Price". In February, the price range of new products listed in pullovers, zippers, Polo shirts, T-shirt, jacket, windbreaker, jeans and shorts was sold at 30~50%.
The brand Towngent of LG Fashion started implementing the "Happy Price" strategy this spring, and the price range of goods such as suits and coats is about 30%.
Women's wear brand Tomboy began implementing the "Clean smart price" strategy this spring. The price range of goods such as coats, woolen sweaters and women's shirts was 15~20%.
Men's brands, such as Comodo Square and children's wear brand Tomkids, have also been engaged in price wars.
First, Mao has recently launched the SPA brand of 8 Seconds in South Korea. The group adjusts the prices of men's and women's jackets, dresses, men's pullovers and T-shirts, and strives to maintain a similar standard with the global SPA brands such as Zara and H&M.
Shinwon's menswear brand Siegfahrenheit also plans to adjust commodity prices this spring, and the specific adjustment plan is still under discussion.
Although the major garment enterprises are engaged in price war, the development of Korean clothing market is still depressed.
International crude oil price
上升,导致面料成本上升;中国等海外国家的缝制工厂人力成本上升,这些都是影响韩国服装产业发展的因素。各品牌之间的价格战虽然能够在一定程度上吸引消费者,带动消费,但是从长远角度来看,必将给企业带去惨重损失。- Related reading
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