Choose Brands And Agents &Nbsp; Underwear Market Business Is Twice The Result With Half The Effort.

"Small boss" inspects underwear shop to collect order, one should gather.

Yesterday morning, 19 readers in Hanzheng Street's first boutique underwear store crowded the shops.

Many readers who did not receive the notice said that the chance was rare, and they found the activity spot with the newspaper themselves.

Mrs. Lee has been doing underwear for 4 years, and has been doing bulk products. She joined a three line a year ago.

At present, the high-end bra in the mall only accounts for 20% of all bra consumption. A large share of the market is occupied by mixed brands and bulk goods, and the development space of branded bra is very large.

Zhang Binglun said that entrepreneurs should not only choose the right brands, but also choose agents, agents' capabilities and business ethics to have a direct impact on franchisees' business.

On the spot, Zhang Binglun and Li Gang talked about the selection of brands, location and operation points, and led readers to inspect bras, household clothes and swimsuits of different brands.

Reader Cheng said that the field trip was very rewarding, and she was more confident in running the underwear store.

Of the 19 readers, 15 are women, and it seems that investment in underwear stores is more popular among women.

According to the introduction, there are about 400 branded brands in the country, nearly 30 are recognized as the first line brands in the country, but too high-end brands are not suitable for small entrepreneurs.

Their supply price is as high as 35% off -7, and the first batch is 100 thousand -15 yuan, and the storefront is at least 200 square meters.

Moreover, these brands are mainly shopping malls, and shopping centres often offer discounts and special sales, which will inevitably affect the operation of franchised stores.

Zhang Binglun said, like stocks, low absorption and high throwing, investors choose.

Zhang Binglun said that the ability of regional agents is crucial, but strong brands are not uncommon.

"Communication attitude reflects the mentality of dealers."

Zhang Binglun said that agents and franchisees are two-way choice. If agents do not care about your own conditions, business experience and underwear understanding, you will be allowed to join, indicating that the agent is eager to "cash in".

If the franchisee does not go to the scene, the agent will be willing to sign the contract. This shows that the agent has no regional protection policy and is willing to join in the blind development.

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We should pay attention to the details of the store: whether the image of the store is unified, whether the display is clean and beautiful, and whether the windows are constantly changed; what about the professional knowledge of the employees?

When signing a contract, we should pay attention to several key points: supply with a few discount, support for agents, advertising, personnel training, promotional items, return and so on, preferably in the contract.

Professionals caution that careful selection of agents with excessive flexibility will show that the brand does not have a unified system.

The first choice is that women consume different brands, and location strategies are different.

A bra with a price less than 50 yuan can be used to select a fashionable block with large traffic volume.

Brand brassiere shops should consider close proximity to the secondary roads in residential areas and focus on developing regular customers.

Zhang Binglun takes an underwear store in Ezhou as an example. The store is located in the sub center of Ezhou. There is a department store nearby. The shop is located on the way to the shopping mall. There are no other lingerie shops, but there are beauty salons, hairdressers, clothing stores, etc. there are several high-end residential areas around.

After its opening, the underwear store has an average monthly turnover of 30 thousand yuan.

Do a good job of selling and controlling the underwear store decoration. The best is white and pink, with some bead curtain, curtain and so on. The lights are bright and warm.

Generally speaking, the formal stores have a unified image design, do not need to join the business too much exercise.

Underwear shop must not be promoted every day. Only when sales promotion is carried out on festivals and major holidays, will it have a contrast with the usual price.

For example, a lingerie shop usually does not discount at all times, but in the off-season, it is attractive to buy the old underwear for 20 yuan in the off-season.

It is also very important to keep the old customers well, such as membership card points, record VIP's birthday, purchase habits, etc.

The preferential policies for VIP should be strictly implemented so that VIP will have a sense of honour.

Generally speaking, the style of bra is not as fast as that of garments. Replenishment usually takes two months. For the best selling style, we should dare to press the goods to avoid selling the goods.

However, the unsalable style must be cleared as soon as possible.

Zhang Binglun also stressed that the return policy of agents is important, but franchisees must not rely on their mentality. They must temper their vision.

"If you always return the goods, when there is a good payment,