Innovating And Expanding Garment Market Through Channels

In recent years, China's circulation sector has undergone profound changes, and the market is also undergoing severe retail fragmentation. Over the past two years, the rapid development of modern access, including hypermarkets, supermarkets and department stores, has been " channel The topic of "King", "winning the terminal", "decisive battle terminal" and so on are one after another. However, many fragmented channels have not formed a strong theoretical foundation and proposition, and more manufacturers and channel traders are still wandering and hesitating.

The profound changes in the field of circulation in China are as follows: A and international circulation giants are expanding in the national market; B and domestic main circulation enterprises are gradually intensifying and perfected after years of market competition; C, China is large, regional differences are too large, and economic development is uneven, and there are still opportunities for the development and existence of the large and discrete circulation individual enterprises. It makes manufacturers' paths appear mixed phenomenon of different systems, types, levels and operation modes. The voice that stands for new channels is very high, and there are many people who defend traditional channels. This shows that there are many puzzles in the operation of the channel, and, of course, in many confusion, it is also presaging and previewing the breakout and innovation of the channel.

Path innovation is not subjective innovation, but to better meet the needs of objective market development.

about Manufacturer Nowadays, the market has already been transferred from the seller's market to the buyer's market, and the market competition is intensified. With the popularization of the integrated marketing mode, the manufacturer hopes to increase the arrival rate and execution rate of the overall marketing plan in the market operation, and at the same time, block the competitors' "jumping in queue" in the channel, save the circulation expenses of the intermediate links, take the initiative to attack, change the traders into the merchants, and enhance the competitiveness of the competitors in a disguised way. The 4C marketing theory now recognized and adopted by the marketing circle is centered on consumers, and the channels must better meet the needs of consumers. For consumers, the market has great room for choice nowadays, but as the pace of life accelerates, convenience, speed and security are mentioned at the forefront of consumer demand.

With the intensification of enterprises, manufacturers must pursue maximum profits, including tangible funds and invisible brands. In addition to working hard on production costs, the passage cost savings will surely benefit consumers, so as to enhance the reputation of manufacturers in disguise and bring intangible value to them. When consumers acquire goods, the products they hope to obtain can satisfy their requirements. innovate And the value of the feeling is very great, that is, we hope to get the least amount of capital, and at the same time get a great experience of intangible value and taste.

Commodity market materials are extremely rich, products are far from oversupply, and market competition is becoming more and more intense. Manufacturers are only pursuing scale profits. At this time, the price of inflation will inevitably be concentrated. The difference between cost price and retail price will be smaller and smaller, and the cost of intermediate links will inevitably shrink. Consumers will gain knowledge of price differentials and trends in market commodities, and shopping will gradually become rational.

In today's world market The medium flat structure has begun to show great power. With China's accession to the WTO, further opening to the outside world has made the international circulation giants expand vigorously in China. At the same time, the emergence of the domestic retail giants, the development of big stores and big supermarkets is very fast now. He has a strong advantage: first of all, having a large passenger flow, for manufacturers, whether in the promotion of shelves or the promotion and promotion at doorway, the number of customers facing target customers in the unit time is more than that of other formats, and the effect of publicity is obvious.