The Main Industry Of Clothing Is Stagnant.

"The Pacific bird does not do it.

"How do you put all the household products?" yesterday, we walked into the store of the Taiping bird nest flagship store, which was newly opened in Tianyi business circle. We could not help looking at the bedding, curtains, cloth art desktop, window display and even aromatherapy products displayed in the shop.

Of course, the customers were not mistaken. With the opening of the flagship store of Taiping bird nest, it was opened.

Clothing "big shot" Pacific bird to enter the prelude to the household goods market.

Liu Jun, vice president of Taiping bird group, said that household products are the strategic focus of Taiping bird's next development. "We want to represent the international brand ZARA HOME with household products."

Taiping bird "targeting" household goods market

Taiping bird is a clothing company based on "fast fashion" in Ningbo. Sales revenue reached 3 billion 222 million yuan in the first half of this year, an increase of 15% over the same period last year.

For Taiping bird's entry into the household goods market, many people in the industry commented as "not doing business".

Liu Jun laughed off this argument.

He said that under the premise that the economic fundamentals at home and abroad have not yet improved, Taiping bird group hopes that household products can become a breakthrough for the sustainable development of enterprises and become a new growth point of Taiping bird group.

"In addition to the flagship store and Century Oriental store, there will be a day store and Raffles shop opening before the national day."

Yu Ting, deputy general manager of Ningbo Taiping bird nest Art Culture Communication Co. Ltd. said that the Taiping bird nest is expected to open to 30 next year, mainly in Zhejiang, Anhui and other eastern China.

"I hope you will not only be able to dress and dress without the birds, decorate rooms, even curtains, cloth tops, window displays, and use the fashion products of Taiping bird."

Liu Jun said.

Want to arm your wrist with ZARA HOME

The Pacific bird's march into the household goods market is not a temporary impulse.

In foreign countries, most household products have entered the field of fashion consumption, and in the country, with the gradual entry of 90 years into the age of marriage, more and more attention is paid to the fashion of household products. Therefore, China's household products industry will usher in the era of big market expansion.

Although the industry is optimistic about the market prospects, there is no brand in domestic products at present.

Against this backdrop, ZARA HOME, the ZARA of the world's largest brand, entered China in October last year to deploy the first tier cities in China.

Liu Jun said that many of the "Princes" melee, the Taiping bird has its own unique advantages, this time to enter the household goods market, also want to pull the wrist with ZARA HOME.

"Our clothing is originally a fashion product. It has dozens of creative teams, and its design capability is not weak."

Liu Jun said that in the channel sales market, Taiping bird has a unique advantage -- a huge and perfect sales network. At present, there are more than 2400 self run and affiliate sales outlets throughout the country.

Local home textile companies are reluctant to follow suit.

Speaking of

Nature can not be separated from bedding.

Although the clothing industry has done a good job, but with the qualification of home textiles, compared with the home textile giant of Ningbo, such as Bo Yang and VICCO, Taiping bird can only be regarded as a little brother.

For Taiping bird's action, Ningbo's home textile enterprises with keen sense of smell also noticed.

"I have seen the home products of Taiping bird, which makes people's eyes brighten."

Bo Yang home textile deputy general manager He Pingbo said.

He Pingbo said that at present, some home textile enterprises feel more and more concentrated in their shops, because when the shops of home textile enterprises are bigger and bigger, simple home textile products are not enough to support, some home products will be used as supplements.

"Although this is also a piece of market, we still take home textile as the main business. In some big stores, we will make some additions and decorations with small samples such as household products, but we will not focus on developing this product."

He Pingbo said.