Principles Of Channel Management In Garment Enterprises

Marketing from clothing enterprises in the market

The functions, contents, design, problems and solutions of the channel management are briefly discussed.

Channel management is the activity of garment enterprises to manage existing channels in order to achieve the goal of company distribution, so as to ensure that all members of the channel, companies and channel members coordinate and cooperate with each other.

Channel conflict is inevitable. Channel management is particularly important when price conflicts and fleeing of distributors of the same brand occur.

The key to channel management is to identify the root causes and potential risks of conflicts.

The establishment and improvement of efficient channel management can bring high profit returns to garment enterprises, and help to improve the competitiveness and profitability of garment enterprises.

The role of garment enterprises in marketing channels

The necessity of middlemen lies in resolving the contradictions between producers and consumers in terms of quantity, variety, time, place and so on, and pferring goods from producers to consumers.

In this way, all three aspects can achieve certain benefits and play a certain role.

For producers, the products of garment enterprises can effectively penetrate into a broad target market, save capital, improve marketing efficiency and return on investment, gain opportunities for survival and achieve capital accumulation.

For middlemen, it can pform the natural resources into the commodity combinations that people need, deliver products to consumers as quickly as possible, and earn a certain amount of profits. For consumers, they can choose more commodities and buy goods at a lower price.

Specific contents of channel management

1, supply management for garment distributors, ensure timely delivery, and help garment dealers establish and rationalize sales sub net, disperse sales and inventory pressure, and speed up commodity circulation.

2, strengthen the support for advertising and promotion of clothing dealers, reduce the resistance of commodity circulation, improve the sales force of commodities, promote sales, raise the utilization ratio of funds, and make them become important profit sources of clothing dealers.

3. Responsible for garment distributors, providing product and service support to garment distributors on the basis of ensuring supply.

Properly deal with problems such as product deterioration, customer complaints, customer returns and other problems in the sales process, so as to effectively protect the interests of clothing dealers from unnecessary damage.

4, strengthen the order management of clothing dealers, and reduce the errors caused by the mistakes in the order processing section.

5, strengthen the settlement management of orders for clothing dealers, avoid settlement risks and protect the interests of manufacturers.

At the same time, avoid clothing dealers to make use of settlement to facilitate the manufacturing market confusion.

6. Other management work, including clothing.

Conduct training to enhance clothing dealers' recognition of company philosophy and values and knowledge of product knowledge.

It is also responsible for coordinating the relationship between manufacturers and garment distributors, clothing distributors and clothing distributors, especially for some unexpected events, such as price fluctuations, product competition, product unsalable, and surrounding market impact or low price dumping, and so on, so as to disrupt the market problem. It is necessary to coordinate and negotiate ways to convince people, help apparel dealers to dispel worries and balance mentality in time, and guide and support clothing distributors to change direction in favor of product marketing.