Brand History Of French Fashion Balmain

French brand

Brand history

In October 12, 1945, Pierre Balmain's first store opened in Rue Franc, ois1er 44, Paris (now still the Balmain store address), on the same day, Pierre Balmain released 45 sets.

It won the unanimous praise from the media and customers, and opened a prelude to the frenzied pursuit of his works in the future.

By 1948, the Balmain brand already owned nine design studios and three stores in Paris's Avenue George-V and Rue Francois-1er.

At that time only a few fashion houses such as Cristobal Balenciaga, Christian Dior and so on had such a scale.

In 1946, Pierre Balmain entered the field of perfume. The first perfume was called "Elysee 6483", and its name came from Pierre Balmain's telephone number.

In 1947, Balmain's "Vent Vert" perfume was recognized as the most successful perfume in the late 40s and early 50s of last century. Its popularity was only comparable to that of Chanel's No.5 perfume in 20s of last century.

Pierre Balmain always finds the best time to bring out the most suitable perfume for the market.

In 1979, the "Ivoire" perfume came out. This Chinese version of "ivory" perfume is also among the top of the list of modern perfume best sellers.

Pierre Balmain loves life and is full of yearning for beauty.

And the key to success in the field of perfume.

He will not miss any exciting moments in his life, such as the production of a new opera, such as the jet plane.

In addition, he also has excellent taste for home decoration. The mansion he once located on Elbe island is the best example.

According to the record, he was a pretty good amateur singer, singing Verdi's arias.

Pierre Balmain died in June 29, 1982 after experiencing ups and downs.