Must Win Horse: Be The Leading Brand Of Chinese Business Casual Women'S Shoes

The winning horse is based on a cartoon horse and combined with the first letter of an enterprise's English name.

With green as the standard color, conveying leisure, fashionable and lively product characteristics, it contains the spirit of enterprise that will win the company.

In the early 90s of twentieth Century, the footwear industry in China was out of the most primitive and disorderly development time. At this time, people had almost no idea of "casual shoes". However, founded in 1992, the company successfully foresight the development trend of footwear industry, and clearly defined the development direction of enterprises as casual shoes.

It is one of the first brands to enter the casual footwear market in China. It is also the first professional manufacturer of brand casual shoes. Now it has developed into a powerful brand manufacturer for casual shoes.

16 years of practice leading consciousness, created a must win horse today in the brand promotion, product development, quality management, production scale, monopoly network and other aspects of the solid foundation.

In May 9th, "winning 08, winning horse leisure shoes in 2008, autumn and winter ordering meeting", must win Ma will brand product's main style positioning for "elegant", rich in "elegant, elegant" meaning, but also interpreted the "all things in fun" brand value.

To convey the concept of health, comfort, fashion and taste to consumers.

The design concept of "close to life and joyful walking" is expounded. The "winning horse leisure shoes" is a kind of healthy care for life. It thinks about the role and significance of a pair of shoes in the life of consumers with the concept of intimate comfort.

Yao Yijian, chairman of the company, and the chairman of the national distributor of Shishi, the chairman of the company, Mr. Yao Yijian, delivered a speech at the ordering meeting: News Link: the development course of the victory horse shoe industry: in 1992, the company established the Taiwan Federation shoe factory, and the shoe making enterprise with the name of "casual shoes" as the brand name.

In 1994, it was named "the best brand in Hubei and Wuhan market" in 1995. In 1995, it was designated by the State Sports Commission as the "95 World Gymnastics Championships, the only gymnastic champion in China to choose casual shoes". In 2001, it passed the ISO9001:2000 version quality system certification. In 2002, by the China Leather Industry Association, it was awarded the "genuine leather label product" in 2003. It was awarded the "Shou contract, heavy credit" title by Quanzhou Municipal People's government for six consecutive years.