The Development Of Dalian's Clothing Exhibition Industry

Dalian Fashion exhibition industry The development began in the mid 80s and held the first export commodities fair in Northeast China and Inner Mongolia in Dalian Expo Center in 1987. 1988 the Dalian International Fashion Expo was held. In early 1996, the municipal government set up a leading group of clothing exhibition, which created conditions for the smooth development of the fashion exhibition. In the 19% year, Xinghai Exhibition Center was set up to provide a good clothing exhibition facility for the rapid development of our clothing exhibition service trade. At present, there are 70 exhibition companies in the city, of which 9 exhibition companies are approved by the Ministry of foreign trade and economic cooperation and have the qualification to hold international exhibitions. 10 exhibition companies are actively creating conditions for declaring International Exhibition qualifications. The Dalian Exhibition Center, which has the qualification to hold the exhibition, has joined the International Exhibition Management Association. The northern exhibition of Dalian has been doing business with more than 30 overseas fashion exhibition companies such as Italy, Milan and the United Kingdom.

　　 Dalian In order to strengthen the management of the exhibition, the office of the leading group of the city exhibition work has formulated the city's clothing exhibition plan in a timely manner, undertaking project approval, business guidance, summary of the situation, statistics, business training and so on. The Dalian City Council for trade promotion organizes all the exhibition units in the city to attend the training course of clothing exhibition business. With its advantages in port, location, industry and opening up, Dalian has put forward the goal of building an international fashion exhibition city. This paper analyzes the present situation of Dalian's clothing exhibition industry, and puts forward the planning outline for creating a famous international fashion exhibition city, so as to make Dalian become an important city at home and abroad, with advanced and perfect clothing exhibition facilities and higher management and service level, and hold various important exhibitions of commodities, business negotiations and information and technology exchange activities, cultivate a number of famous brand exhibitions, and strive for more than 1/4 of the total number of exhibitors overseas. In order to promote the industrialization of the clothing exhibition industry, Dalian is actively preparing for the two phase of Xinghai garment exhibition, which will increase the area of the clothing exhibition by 80 thousand square meters.

Dalian International Fashion Festival. Since the first Dalian International Fashion Festival was held in 1988, the apparel Festival has been successfully held for twelve sessions. The Dalian international garment Festival has made remarkable achievements: many exhibitors at home and abroad have gathered in Dalian, and famous teachers and celebrities have come to the city.

From the national perspective, Dalian international garment Festival has formed an important part of the new pattern of clothing market. After the reform and opening up, the wholesale system under the planned system disappeared, and with the development of the market economy, Market structure Great changes have taken place. In the clothing market, the fashion fair as the commanding height of the market has become a new mode of clothing enterprise management. Dalian International Garment Fair is leading the whole country, becoming the high point of the northern clothing market. The enterprises want to expand the northern market, and Dalian international dress Festival becomes the best choice. The Hongkong Trade Development Council (DTDC) has participated in the mainland Garment Fair. The largest number of participants in the Dalian Fashion Expo is in recent years. There are no less than 120 booths in recent years.