Interview With Fashion Designer Yang Guanhua

The guests who shared the "big suit" experience this time are: Yang Guan Hua The designer. In 2003, he graduated from LISAA (L 'Institut superieur des Arts appliques) in Paris, France, and major in costume design and fabric design. In France, we have registered and sold the Elysee YANG and clothing brand ZEMOELYSEE, which were sold in China at the end of 2005. The fashion show was held in Beijing in 200620072008. In 2009 05, CCTV and China clothing association were selected as the top ten designers in 2009, and worked with many artists.

　 I heard you have many. Vintage The collection, why do you like the things of vintage?

I am a fan of vintage. The concept of Vingtage actually refers to something between 1930 and 1960. This period is quite brilliant in the history of clothing. No matter from style or exquisite workmanship, people are obsessed with it. Countless small details give people a perfect feeling. I collected a lot of things about Vintage. For example, I have many antique hats. Their style and material have their own characteristics. You can see which one is French and which is English. This includes the history of countless clothing culture, and even allows you to imagine people who once owned them. Through these antiques, I learn and feel more and more profound things.

　 Where do you usually buy these vintage products?

For example, in Paris, there is a Royal Garden opposite the Le Louvre Museum. There are many very good antiques shops on the left side of the corridor. There are also some X hand things, such as McQueen glasses, which were in stock a few years ago, and the style is very beautiful. These shopkeepers are very experienced. Their understanding of fashion and the sensitivity to aesthetics are quite admirable. They collect everything from boutique, and learn a lot from them.

In my opinion, all these antique shops are like Alibaba's treasure holes. Too many things, you can not grasp every point, but if you have an understanding of the clothing culture, and have enthusiasm and shopkeepers to chat, let them feel that you will understand and cherish these things, and continue to let them pass down, the owner will show you their favorite treasures, tell you the history of them.

In Paris, for example, I know a pair of older sisters who have been making hat business all their life, collecting antique hats and exhibitions in many museums. I am their VIP now, and I can go directly to their home to pick something. They will know what I want, bring out those special things for me and tell me stories. It even taught me a lot of techniques and details. Of course, the things there are relatively high-end. If you want to buy ordinary X hand objects, X hands are different from antiques, it has no sense of time.

　　 What is the first luxury item in your life? When did you have it?

The first luxury item should be a gold pencil that was bought in Japan when it was very small.

The first thing I bought was a Kenzo black pencil pants. It was probably one or two years, 97 or 98 years when I graduated from University, when Kenzo just opened a shop in China World Trade Center. Although their income is not much, but I like it very much. And then I knew it was designer brand, so I felt that I should support it.

　　 How do you understand luxury brands?

I don't have a special distinction between any brand. For me, "big name" and "ordinary brand" have their own value. The brand itself can not explain anything, any brand will experience ups and downs, and young brands may become luxury brands in the future.

But I think the real luxury brand represents a way of life and ideas that people buy in their bones. It is a natural feeling in the details of people's quality of life. Luxury itself is actually for those who can really understand luxury goods, those who know how to use and maintain.

In Europe, the earliest luxury goods were prepared for the nobility. The environment of their birth laid a foundation for their quality of life and cultivated their details. For them, this is part of life, not to regard these details as a luxury.

Now, for example, in France, people rarely deliberately buy luxury goods. It's like my husband's father. He doesn't care about clothes. Maybe Carrefour's shirts can be worn, but all his ties are Hermes. Only buying Hermes' necktie has become a habit of him. It is part of his life, not right. Luxury goods Their pursuit.

There are many high-end custom brands that are not well known in China. My husband's family will consume such brands, including some small objects, all hand made. This is the real luxury concept. My husband's grandmother is a great artist. The first gift she gave me was a pair of custom gloves, cashmere and leather mixed materials, very light and super warm.