By The Cold Winter Opportunity Bosideng Down Business Steady Growth

< p > 2012 is a rare winter. For a href= "//www.sjfzxm.com" Bosideng /a International Holding Co., Ltd. is the best year for the sale of down garments, Bosideng down business has been greatly improved. At the same time, Bosideng's non feather down business is in the adjustment stage. < /p >
Less than P, facing the industry downturn, Bosideng's diversified road failed to achieve the desired results in the short term. Bosideng proposed in the strategic planning of the fiscal year 2012/2013, we still need to take the strength down jacket as the core to realize the strategy of multi brand, four seasons and internationalization of "3+1". In the first half of fiscal year 2012/2013, Bosideng down clothing business income was 1 billion 842 million yuan, an increase of 3.8% over the same period last year, accounting for 59.8% of total revenue. Due to the cold winter of 2012, Bosideng's expected income in the second half of the year is good. In an interview with Gao Xiaodong, general manager of Bosideng Limited by Share Ltd, the reporter pointed out: "in 2012, the company adjusted the operation of the down jacket board, took the form of sub brand, each brand has an independent management team, responsible for design, product development, supply chain, marketing and marketing. This allows Bosideng's down brand to have a clearer positioning and a more accurate target consumer group, which will undoubtedly play a great role in the promotion of the down business in 2012. I believe that Bosideng down business will make great progress in 2012. As of September 30, 2012, Bosideng's total network points reached 11904, an increase of 3560 over the end of the first quarter. < /p >
< p > at the same time, Bosideng's non feather down business is in the adjustment stage. In the non down garment business, men's clothing is in the most important position. Bosteng men's clothing was bought by Boston in 2009, and also the first acquisition item of the non down jacket board. Located in the age of 28~45, white-collar and salaried workers are divided into business dress, business casual, fashion and leisure. In addition to men's wear, Jesse's brand women's clothing business increased the total income of non down garment business significantly, reaching 488 million yuan in the first half of 2012, an increase of 46.7% over the same period last fiscal year, and business income accounted for 15.8% of the group's total revenue. But at the same time, Bosideng non feather down business is also facing a huge test. As at the end of 9 in 2012, the number of shop outlets in Bosideng's down clothing business was 77 less than that in March 31, 2012. It includes 14 Bosideng, a href= "//www.sjfzxm.com/news/index_c.asp" > men's wear > /a shop. < /p >
< p > Company announcement shows that as of the end of 2012 9 months, Bosideng men's clothing also has 887 sales outlets. In addition, sales of men's clothing decreased by 13.8% to 146 million yuan compared with the same period in 2011, accounting for 30% of the total of non down garments. As for some of the decline in men's clothing, CarolMak, manager of investor relations at Bosideng, revealed that men and women's distributors had not put pressure on their targets in this year because the whole men's wear industry in 2012 was in bad condition. He also pointed out that this is also the case for companies to expand sales networks and distributors before rushing to repeat sales. Mr. Boyun, chief financial officer and company secretary of Bosideng, told media earlier that he may continue to reduce the number of men's clothing stores and reorganize men's clothing business. < /p >
In 2012, Boston first opened flagship store overseas. London store has been satisfied with its opening up so far. It also hopes to get the franchise of "a href=" //www.sjfzxm.com/news/index_s.asp "/a", which will help further improve sales in P. The group has maintained interest rate policy for many years. The annual dividend payout rate reached 117.5% last year, and the dividend payout rate reached 123.4% in the middle of this year. This shows that the group has plenty of capital, and Bosideng is still optimistic about its development in 2013. < /p >